Marketing Communications Specialist
bioMerieux Inc., Chicago, IL, United States
Marketing Communications Specialist
Location: Chicago, IL, United States
Position Type: Unfixed Term
Job Function: Marketing
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A world leader in the field of in vitro diagnostics for more than 60 years, bioMerieux provides diagnostic solutions which determine the source of disease and contamination to improve patient health and ensure consumer safety.
In North America we have more than 6,200 team members across 11 sites or subsidiaries, including Salt Lake City-based BioFire Diagnostics and one subsidiary in Montreal, Canada.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
Description
This role is for an entrepreneurial, digitally savvy marketer with a strong understanding of ecommerce, customer relationship marketing and web content development. The role includes marketing activation and amplification of the eCommerce customer portal, social media, and email marketing campaigns from a marketing and digital operations perspective, working with various agency partners, and marketing segment or product managers in a cross-functional capacity. Daily operations include creating cross-sell and upsell copy, agency oversight, reporting and working with global stakeholders. This function is also accountable for maintaining KPIs and reporting analytics to the senior leadership team. This role will report to the Sr. Manager of Marketing Communications & Digital Operations and is based in Chicago IL. Job Responsibilities:- Driving high customer engagement, product visibility, promotions and increase in online orders.
- Ideate, execute, and test strategies to enhance shopping portal and website conversion funnels to improve overall customer experience.
- Track and analyze KPIs, create monthly reporting and share out with key stakeholders within cross-functional team.
- Execute social media, Linkedin email and SEO campaigns with agency partners and segment marketers.
- Creating content, writing technical copy, cross-sell/upsell copy to grow online customer base.
- BS in Business, Marketing, Communications, or Life Sciences.
- Agency background a plus.
- 3-5 years experience working within a marketing team in life sciences, digital marketing agency, food or pharmaceutical marketing team wearing multiple hats.
- Relevant commercial and B2B or B2C marketing experience within a digital marketing team. Understands how to run a marketing project from concept through execution.
- Experience with Marketing Automation Software, Adobe Analytics, Google Analytics
- Ability to create detailed reports of sitewide customer behavior, navigation behavior and potential UX improvements.
- Strong business writer, creative thinker, excellent internal communicator
- Entrepreneurial mindset, curious thinker, creative experimenter.
- A plus: Familiarity with UX/UI design
Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMerieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site https://careers.biomerieux.com/ or contact us at recruitment@biomerieux.com.
BioMerieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant's identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMerieux's or its affiliates' application process by contacting us via telephone at (385) 770-1132, by email at recruitment@biomerieux.com, or by dialing 711 for access to Telecommunications Relay Services (TRS).
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