Marketplaces Media Specialist

Performance Health is seeking a creative and data-driven Marketplaces Media Specialist to manage and optimize paid media campaigns across various online marketplaces such as Amazon, Walmart, Target, and others. The ideal candidate will have hands-on experience with advertising platforms native to these marketplaces, possess strong analytical skills, and be able to execute media strategies that drive sales, increase visibility, and maximize ROI.

Essential Job Duties & Responsibilities

Campaign Management:

• Develop, launch, and optimize paid media campaigns on marketplace platforms (e.g., Amazon Sponsored Products, Walmart Sponsored Search).
• Monitor and adjust bidding strategies, keywords, and ad placements to improve campaign performance.
• Manage daily ad budgets, targeting strategies, and A/B testing of creatives and landing pages.

Performance Analysis:

• Analyze performance data to identify trends and insights, using rules and automations on metrics like ROAS, CPA, CPC, and conversion rates to optimize campaigns.
• Generate regular reports on campaign performance, sales trends, and customer behavior for stakeholders.
• Use insights to provide recommendations for future campaigns and improve ongoing efforts.

Marketplace Strategy:

• Stay up to date on marketplace advertising tools, retailer media platform updates, and overall industry best practices.
• Develop and implement strategies for improving organic rankings and paid visibility within specific marketplaces and key search queries to drive growth.
• Work with cross-functional teams including product, sales, and brand marketing to align marketplace advertising strategies with overall business goals.

Optimization and Testing:

• Conduct keyword research to identify opportunities for growth and optimization within marketplace platforms.
• Implement and test new campaign formats, targeting tactics, and creative strategies to drive continuous improvement.
• Manage product listings to ensure they are optimized for both organic and paid search within each marketplace.

Collaboration:

• Work closely with the creative and content teams to ensure all marketplace ads align with the brand's visual and messaging guidelines.
• Coordinate with inventory and supply chain teams to ensure ads are promoting products with adequate stock and availability.
• Maintain relationships with marketplace account managers and retailers to stay informed on new features, beta opportunities, and best practices.
• Performs other duties as assigned

Job Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 3+ years of experience managing media campaigns on marketplaces (Amazon, Walmart, etc.).
• Proficiency with marketplace ad platforms such as Amazon Advertising Console, Walmart Connect, Pacvue, etc.
• Strong understanding of PPC, SEO, and digital advertising best practices.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong project management and organizational skills.
• Strong communication skills and the ability to work effectively in a cross-functional team environment.
• Strong understanding of e-commerce and online consumer behavior.

Benefits

• Our benefits include healthcare; insurance benefits; retirement programs; paid time off plans; family and parenting leaves; wellness programs; discount purchase programs.
• This is a full-time position with a base salary range of $75,000 - $90,000 and the opportunity to earn bonus, plus benefits.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. The requirements listed above are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Performance Health is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender, gender identity, sexual orientation, race, color, religion, national origin, disability status, protected Veteran status, age, genetic information, and any other characteristic protected by law.