Curious Plot
VP, Content Strategy
Curious Plot, Minneapolis, MN
OVERVIEW
Disciplined and visionary leader of the content team within the agency. Leads, plans, directs and implements strategic vision and voice that aligns with business goals of clients and agency. Generates forward-thinking ideas, dynamic solutions and works in close collaboration with Creative, Digital, Public Relations, Media and Management Consulting teams, to supervise staff and budget.
RESPONSIBILITIES & SKILLS
EDUCATION & EXPERIENCE
ROLE COMPETENCIES
SUCCESS AT CURIOUS PLOT
Curious Plot is a marketing, communications and consulting agency driven to find what's next for food and agriculture. We help set strategy, align teams, frame opinions and create demand for our clients. You will perform well with our company if your skills align with the following agency competencies:
Disciplined and visionary leader of the content team within the agency. Leads, plans, directs and implements strategic vision and voice that aligns with business goals of clients and agency. Generates forward-thinking ideas, dynamic solutions and works in close collaboration with Creative, Digital, Public Relations, Media and Management Consulting teams, to supervise staff and budget.
RESPONSIBILITIES & SKILLS
- Leads the strategic oversight of the content function
- Supervises and coaches content team members
- Develops annual agency content functional plan to align with forecasts and operational budgets.
- Develops and/or oversees content strategy for clients that aligns with short-term and long-term marketing and communication goals
- Ensures that brand messaging consistently supports content strategy across platforms
- Works with team to optimize content according to SEO and performance marketing standards
- Supports social media strategy and execution
- Liaise with creative leader to ensure brand consistency and voice
- Collaborates with resources across the matrix to meet client needs
- Stands out as an idea generator and problem solver with great attention to detail
EDUCATION & EXPERIENCE
- Bachelor's degree
- 10+ years' experience
- Proven ability to successfully manage content strategists/writers
- Demonstrated ability and willingness to grow knowledge on key industry issues
- Experience with content management/ marketing platforms and digital campaigns
- Experience fostering client relationships, based on building trust and credibility
- Agency experience a plus or work in nimble, fast paced environments
ROLE COMPETENCIES
- Strategic-thinker, Creative-executor
- Exceptional Communication Skills (written and verbal)
- Motivating Others
- Technical Learning
- Action Oriented
- Presentation Skills
- Approachability
- Excellent Leadership Skills
- Growth Mindset
SUCCESS AT CURIOUS PLOT
Curious Plot is a marketing, communications and consulting agency driven to find what's next for food and agriculture. We help set strategy, align teams, frame opinions and create demand for our clients. You will perform well with our company if your skills align with the following agency competencies:
- Composure
- Client-centric, Customer-focus
- Functional/technical skills
- Priority setting
- Problem solving
- Peer relationships; working in team structure
- Dealing with ambiguity