Director of Media - Two Rivers Marketing

JOB DETAILS

Company Location: Two Rivers Marketing - Des Moines, IA
Position Type: Hybrid
Position Schedule: Full Time
Education Level: 4 Year Degree

WHO WE'RE LOOKING FOR

The Director, Media is a critical leadership role within 2RM, responsible for shaping the agency's paid media offering, work, and expertise.

• Leads and manages the media team, which is responsible for defining channel activation and engagement strategies that effectively segment and target audiences to amplify brand awareness and grow demand for our clients.
• Works with account teams, cross-functional teams, and clients to lead the development of comprehensive marketing strategies that integrate digital, traditional, and emerging media, ensuring alignment with client objectives and agency goals.
• Provides direction and oversight to paid media work while facilitating integration and strategic account growth.
• Leads and contributes to new business opportunities related to paid media work and integrated marketing strategies.
• Contributes to the agency's strategic planning initiatives and core competencies, especially those related to paid media.
• Candidates for this position must have at least 10 years of experience in hands-on digital marketing in an agency environment.

WHAT OUR DIRECTOR OF MEDIA WILL DO ONCE THEY'RE HERE

• Leads and manages Two Rivers Marketing's paid media offerings, expertise, and team.
• Oversees operations within the paid media team and provides support to digital marketing solutions department operations.
• Recruits and hires top digital talent to continue to expand Two Rivers Marketing's paid media expertise, capabilities, bandwidth, and experience.
• Coaches and provides mentorship to associates on the media team to help them reach their full potential by providing a clear path for growth and ongoing feedback for continued improvement.
• Leads and provides oversight to the agency's paid media best practices, training, and development.
• Helps the team identify, evaluate, and engage new media partners that can power effective media and measurement strategies.
• Ensures the delivery of high-quality media plans that effectively target and engage audiences, drive brand awareness, and meet campaign objectives.
• Collaborates with account teams and subject matter experts to architect connected experiences across all online and offline channels.
• Provides senior-level direction and oversight to client strategies to ensure an overall consistent omnichannel message and brand experience.
• Oversees media budgets and billing, ensuring efficient and effective allocation of resources to maximize ROI.
• Provides strategic direction for performance measurement, ensuring alignment with business goals and driving continuous improvement through innovation.
• Partners with Client Services to define scope and recommended approaches for paid media projects and initiatives.
• Guides the approach and framework for auditing clients' paid media efforts.
• Plays a key role in agency new business pitches, providing strategic and tactical planning, budgeting support, and in-person presentations.
• Identifies key trends and insights to drive business recommendations and decisions for Two Rivers Marketing and our clients.
• Develops new business opportunities and service offerings within our digital marketing practice.
• Plays a lead role in the development of THRIVE courses related to paid media.
• Identifies organic growth opportunities within across accounts and supports the development of proposals to bring forward new ideas.
• Focused client interaction for new business pitches, high-level strategic planning, and ongoing digital marketing campaigns and initiatives.
• Plays a lead role and provides oversight to Two Rivers Marketing's paid media efforts.

WHAT OUR DIRECTOR OF MEDIA WILL NEED TO SUCCEED

• Bachelor's degree in advertising, marketing, or a related field
• Minimum of 10 years of professional experience in marketing strategy and paid media, including at least 5 years in a leadership role within an agency or corporate environment
• Proven track record of developing and implementing successful B2B integrated marketing and media strategies
• Strong understanding of how media integrates with broader marketing initiatives, with the ability to think both strategically and tactically
• Excellent leadership, communication, and presentation skills, with the ability to influence and inspire teams and clients
• Optimistic, collaborative leader with proven ability to work cross-functionally and build high-performing teams
• Deep knowledge of media research, planning, and buying tools, as well as emerging trends and technologies
• Ability to thrive in a fast-paced environment, managing multiple projects and competing priorities
• Superior written and verbal communication skills, both internal and client facing
• Excellent presentation skills with proven ability to influence across all functions of an organization
• Long-term view and growth mindset with a vision for where digital marketing is headed in the next 3 to 5 years
• Global thinker with strong strategic planning ability
• Creative thinker and problem-solver and innovator who will look for ideas and solutions through analytics, technology trends, and audience insights to influence brand/marketing strategies

WHY TWO RIVERS MARKETING (A DIVISION OF VGM, GROUP)

Professionally, we're big enough to give you the opportunity to work with global B2B brands and move up in the ranks in a stable, growing company. Culturally, 2RM does things differently than typical shops. As an employee-owned agency, we put our associates first. Our commitment to work/life balance is like none other. At 2RM, you don't feel owned by your job. Like we always say, you won't live here. You'll thrive here. Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers and work with team members in the work environment we've created.

This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. Reasonably related additional duties may be assigned to the individual Associate.

VGM Group, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.