ACP Marketing Manager

IMPORTANT APPLICATION INSTRUCTIONS:

• Upload Resume or Curriculum Vitae for automatic population of information to the application.
• The contact information, work experience, and education listed on your Resume/CV will be parsed and input into your Montclair application.
• Review information and double-check all fields containing information that the system parsed - the software is intelligent, but you need to verify that the data is accurate.
• In the "My Experience" section, you will find a Resume/CV upload option where you can submit your cover letter and all other supporting documents.

Note: If you have an expansive CV, we recommend that you apply manually and only include the positions you have held in the last ten (10) years. You will then be able to attach your Resume/CV, as well as all other supporting documentation in the "My Experience" section of your application.

Job Description

SUMMARY:

The Office of Arts + Cultural Programming (ACP), through its PEAK Performances series, presents and produces a broad range of live dance, music, theater, musical theater, opera, performance art, and talks. Reporting to the Director, the Marketing Manager is responsible for conceiving, managing and executing the public relations and marketing strategy, goals and results of ACP/PEAK Performances.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Sell tickets at accessible prices (primarily $50 and $40) to high-quality professional fine arts performances with mainstream appeal, filling approximately 85% of the 520 seats in the Kasser Theater and 75% of the seats in the amphitheater (of approximately 1,500 seats) while achieving the program's ticket sales goals.
• Develop an expanded paying audience for this program, particularly individuals under the age of 50, and increase their loyalty over time.
• Develop a significant audience (at least 20% of the total) of Montclair State University students for each presented performance. (Tickets to MSU students are free to them.)
• Develop, expend and manage the budget of a comprehensive modern, marketing strategy for ACP's annual performance season containing approximately 10 - 14 live performances and an occasional performance distributed on a digital platform. Budgeted cost-of-sale should be under 35% of total ticket sales annually (not per performance).
• Supervise a small team of part-time vendors and consultants (a graphic designer, a website programmer, and a press representative), and one part-time student employee, in achieving the program's marketing goals.
• Oversee the administration of the PEAK Performances website and submit any changes or issues to the website programmer.
• Coordinate media and marketing materials for all PEAK productions, including performance programs; secure placement and publishing of listings and feature articles about upcoming performances as well as several institutional marketing pieces annually.
• Write, revise and proof all messaging and copy on the website, in brochures, on signage and email messages, and in performance programs.
• Work closely with the CART Performance Operations ticketing office; ACP Engagement Manager, and the ACP General Manager
• Cultivate relationships with campus public information sources.
• Work with outside marketing consultants as needed; e.g., for development of a diverse audience.
• Support and facilitate occasional special marketing efforts for College of the Arts (Theatre & Dance, Music and Galleries) with funds provided by CART.
• Perform other duties as assigned.
• Management retains the right to add or change job duties at any time.

QUALIFICATIONS:

REQUIRED:

• Bachelor's degree from an accredited college or university in a related field.
• Minimum of three years of experience in marketing and media relations in not-for-profit organizations.
• Demonstrated excellent messaging and copywriting skills.
• Proven knowledge of the performing arts with emphasis on current trends in the fields of Dance, Music, Theater, Musical Theater, and Opera.

PREFERRED:

• Management experience with media and marketing budgets.
• Experience working with New York and New Jersey performing arts media outlets and their practices.
• Demonstrated command of state-of-the art digital marketing skills which have sold significant numbers of tickets to live performances.
• Demonstrated ability to create and execute web-based, social networking and internet marketing campaigns.
• Experience with the engagement of university students in the arts.

PROCEDURE FOR CANDIDACY

Applicants should include a resume and cover letter describing how their background, skills and education match the needs of the University. When applying, please take a moment to carefully read and follow the steps in the application instruction.

Department
ACP/Operations

Position Type
Professional - Non-Faculty

Contact Information:

For questions or concerns, please contact Human Resources' Workday Recruiting Support at 973-655-5000 (Option 2), or email talent@montclair.edu.

EEO/AA Statement

Montclair State University is an Equal Opportunity/Affirmative Action institution with a strong commitment to diversity.

Additional information can be found on the website at
www.montclair.edu/human-resources/about-us/eo-aa-and-diversity/

Title IX and 34 C.F.R. 106 Policy

Montclair State is required by Title IX and 34 C.F.R. 106 not to discriminate on the basis of sex or gender, and does not discriminate on the basis of sex or gender in the operation of education programs and activities. The requirement to not discriminate on the basis of sex or gender in the operation of education programs and activities extends to admission and employment. For further details, please visit: https://www.montclair.edu/human-resources/job-seekers/