Senior Coordinator, Marketing

Woodruff Arts Center employees play an integral role in creating and supporting great art and education initiatives at the nation's third largest arts center. Comprised of three Art Partners-Alliance Theatre, Atlanta Symphony Orchestra and High Museum of Art-there's a role for everyone at The Woodruff.

Reports to:
Sr Manager, Marketing
FLSA:
United States of America (Exempt)
Employment Status:
Regular/Full time
The High's Marketing team is looking for a dynamic Senior Coordinator to join our ranks and make an impact. The ideal candidate is a strong communicator and problem solver with experience in project and stakeholder management. A background in copywriting and audience management is essential for crafting engaging newsletters and marketing materials.

This role offers autonomy and the opportunity to influence impactful projects while developing a professional network. You will learn to navigate competing demands and complex situations in a supportive environment. The High Museum of Art is committed to diversity and encourages applicants from all backgrounds to apply.

Essential Duties and Responsibilities

Project and Stakeholder Management (30%)

• Execute and monitor strategic marketing projects, while collaborating closely with the senior marketing manager in the planning phase.
• Define project objectives, deliverables, and timelines. Track and report progress. Identify risks and proactively troubleshoot against those risks.
• Build and maintain productive relationships with internal teams and external partners, ensuring alignment and timely completion of tasks and projects. A deadline-oriented mindset will be key.
• Proactively manage issues and advocate for solutions that align with marketing goals, ensuring seamless collaboration across all stakeholders.

CRM and Copywriting (30%)

• Oversee the email and newsletter process from lead capture to deployment, developing workflows for various audiences.
• Stay updated on e-marketing trends and conduct customer surveys to drive engagement.
• Collaborate with cross-departmental teams to ensure timely and accurate communication of museum offerings.

Market Research (20%)

• Conduct competitive analysis to identify trends and insights that inform marketing strategies.
• Generate innovative ideas and recommendations for campaigns.
• Work closely with the senior marketing manager to implement these ideas, using data to drive continuous improvement and relevance.

Reporting and Data Collection (10%)

• Assist in distributing internal campaign reports to ensure all museum staff are informed of department efforts and outcomes.
• Gather media reporting inputs and collaborate with the manager to optimize campaigns based on performance data.

Administrative Duties (10%)

• In partnership with manager, lead tactical efforts for activations and stunts that enhance audience engagement.
• Assist in planning events and photo shoots, ensuring smooth operations with vendors and security.
• Manage billing organization and contract compliance with department admin.

Education and Experience

• Bachelor's degree and 1-2 years of experience in marketing or equivalent experience in marketing or related field.
• Strong skills in project management, communication (verbal and written) and meticulous organization. Ability to handle multiple projects at once is critical.
• Proficient in Microsoft Suite and some form of CRM tool; familiarity with Photoshop, Prospect2, Tessitura is a plus, but not a must.
• A proactive, adaptable approach with a passion for innovation and continuous improvement.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.