Copado
Marketing Operations Manager
Copado, New Orleans, LA, United States
About Copado:
Copado is the #1 DevOps Platform for Salesforce and the Cloud. We harness the power of native CI/CD and Robotic Testing to drive digital transformation for 1,000+ of the most innovative brands on the planet - from Coca-Cola to eBay to Volkswagen. Our low-code platform unites non-technical admins and pro-code developers on the same system and empowers enterprises to scale end-to-end software delivery across multi-cloud environments.
The impact on your business? 20X faster releases, 94% fewer production bugs and 46% more Salesforce ROI. The impact on your team? No more late nights, weekend war rooms or stressful release days.
OverviewCopado is seeking a detail-oriented and tech-savvy Marketing Operations Manager to join our growing Growth Marketing team. The ideal candidate will manage, implement and optimize our marketing tech stack, create, document and train on marketing workflows, support marketing campaign operations, and construct detailed reports and dashboards to guide our team. This role requires a strong background in Salesforce, Pardot (Account Engagement), and it will collaborate closely with our Go-to-Market Operations team. If you love process, marketing analytics, helping teams be more efficient and driving growth through critical insights, we want to hear from you!
Responsibilities
Teaching & Communication: Succinct communicator. Ability to train & present information effectively in group settings as well as 1:1.
Copado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.
Copado is the #1 DevOps Platform for Salesforce and the Cloud. We harness the power of native CI/CD and Robotic Testing to drive digital transformation for 1,000+ of the most innovative brands on the planet - from Coca-Cola to eBay to Volkswagen. Our low-code platform unites non-technical admins and pro-code developers on the same system and empowers enterprises to scale end-to-end software delivery across multi-cloud environments.
The impact on your business? 20X faster releases, 94% fewer production bugs and 46% more Salesforce ROI. The impact on your team? No more late nights, weekend war rooms or stressful release days.
OverviewCopado is seeking a detail-oriented and tech-savvy Marketing Operations Manager to join our growing Growth Marketing team. The ideal candidate will manage, implement and optimize our marketing tech stack, create, document and train on marketing workflows, support marketing campaign operations, and construct detailed reports and dashboards to guide our team. This role requires a strong background in Salesforce, Pardot (Account Engagement), and it will collaborate closely with our Go-to-Market Operations team. If you love process, marketing analytics, helping teams be more efficient and driving growth through critical insights, we want to hear from you!
Responsibilities
- Marketing Tech Stack Management: Oversee the administration, integration, and optimization of marketing technologies including Salesforce, Pardot, Asana, 6sense etc.
- Process Creation & Documentation: Develop, document and train on standard operating procedures for marketing workflows and ensure consistency across teams.
- Campaign Operations: Help with day to day campaign operations, including prospect list uploads, list segmentation, and Salesforce campaign creation.
- Reporting & Analytics: Up-level our reporting by creating reports & dashboards for lead generation, opportunities, campaigns, web analytics and ad tracking. Work closely with stakeholders to deliver actionable insights.
- Marketing Automation & Attribution: Implement and maintain automation processes in Pardot and across our tech stack. Oversee data flows that affect the lead and contact object and ensure marketing data is accurate. Address and clean any marketing data issues.
- Collaboration with GTM Operations: Partner with the Go-to-Market (GTM) Operations team to ensure alignment and smooth implementation of any new functionality being released in Salesforce that affect marketing.
- Continuous Improvement: Identify and implement best practices to enhance marketing effectiveness and efficiency.
- Experience: 4+ years of experience in marketing operations, preferably in a SaaS or tech environment.
- Salesforce Expertise: Strong working knowledge of Salesforce (Sales Cloud) and Pardot (Account Engagement) is a must. Salesforce certifications are a significant plus.
- Marketing Automation: Hands-on experience with marketing automation tools and platforms.
- Analytics & Diagraming: Proficiency in reporting, data analysis, and using metrics to guide decision-making (GA4, Looker Studio, Excel, etc). Experience with diagraming tools like Lucid Chart or Miro.
- Curious & Active Listening: Curious and strives to understand above all. Ability to quickly understand & process business requirements.
Teaching & Communication: Succinct communicator. Ability to train & present information effectively in group settings as well as 1:1.
Copado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.