Media Director - Meta and Google Ads

Chapter Aesthetic Studio is a rapidly growing medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty because we believe beauty belongs to everybody. By joining our team of experienced nurses and aesthetic specialists who provide personalized care and incredible service, you will help people feel good about where they are on life's journey so they can be who they were meant to be.

We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone: guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you. We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities. Chapter Aesthetic Studio is a part of TAG - The Aspen Group - a family of like-minded brands whose mission it is to empower our teams to deliver the best possible experience and care to every patient that walks through our doors, which means we have a rich bench of experts to collaborate with, borrow from and share wins with.

Job Summary

We are looking for a highly skilled and strategic Media Director to oversee our Meta and Google advertising campaigns for the Chapter Aesthetic Studios brand. This role requires a visionary leader with a strong analytical mindset and a proven track record of driving performance and brand growth through paid media. You will be responsible for developing, implementing, and optimizing campaigns on Meta and Google platforms, ensuring they align with our business goals, and reporting on their impact. This role requires collaboration across marketing, creative, and analytics teams to deliver effective and innovative campaigns.

Key Responsibilities

• Strategy Development and Execution
• Develop and implement a comprehensive media strategy across Meta (Facebook, Instagram) and Google (Search, Display, YouTube, etc.) that aligns with overall marketing and business objectives.
• Identify key performance metrics and benchmarks for each campaign, ensuring continuous improvement and scaling of successful initiatives.
• Plan and execute targeted campaigns focused on brand awareness, lead generation, customer acquisition, and retention.
• Campaign Management and Optimization
• Oversee end-to-end campaign management, including budget allocation, audience segmentation, creative asset coordination, and bid management.
• Analyze real-time campaign performance data and make adjustments to maximize return on ad spend (ROAS) and meet key performance indicators (KPIs).
• Work closely with internal and external teams to develop compelling ad creative and copy that drives engagement and conversions.
• Team Leadership and Collaboration
• Lead and collaborate with cross-functional teams, including Brand Marketing, Creative, Analytics, and Product teams, to ensure campaigns are aligned with overall brand messaging and business objectives.
• Serve as the in-house expert on Meta and Google ad platforms, providing insights on new features, best practices, and optimization techniques.
• Data Analysis and Reporting
• Monitor and report on campaign performance, generating insights that inform future strategy and media investments.
• Create detailed performance reports and dashboards for executive leadership, highlighting key successes, insights, and opportunities for growth.
• Use data to inform creative strategies and A/B testing, maximizing engagement and conversion rates across all campaigns.
• Market and Industry Research
• Stay updated on the latest digital advertising trends, algorithm changes, and best practices on Meta and Google platforms.
• Evaluate emerging technologies, tools, and platforms that can improve campaign performance or streamline operations.
• Identify and implement innovative strategies to stay competitive and reach new audiences effectively.

Qualifications

• Education: Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field (Master's preferred).
• Experience:
• 7+ years of experience in digital media planning and buying, with at least 3 years focused on Meta and Google advertising.
• Proven track record of managing high-budget, complex campaigns with demonstrable results in improving ROI and achieving business goals.
• Experience managing teams and working cross-functionally with creative, analytics, and product teams.
• Skills:
• Proficiency in Meta Business Suite, Google Ads, Google Analytics, and other ad tech tools.
• Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns.
• Excellent communication and presentation skills.
• Ability to manage multiple projects in a fast-paced environment with attention to detail and deadlines.

Benefits

• Competitive salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance
• 401(k) with company matching
• Paid time off and holiday schedule
• Opportunities for professional development and growth
• Hybrid work model with flexible hours

Salary: $160,000 - $180,000 + bonus opportunity.

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