Marketing Manager

BIGOS MANAGEMENT IS PROUD TO BE NAMED A STAR TRIBUNE TOP WORKPLACE IN 2024 FOR THE 10th TIME

LOCATION
Golden Valley, Minnesota (hybrid work option available, must be based locally)

BENEFITS AND PERKS

• Competitive benefit package, including HSA employer contribution, and starting 1st of the month after hire
• 401(k) Plan with employer match
• Ten paid holidays, no waiting period to receive holiday pay
• Generous Paid Time Off (PTO) and rollover options
• Volunteer Time Off (VTO), along with additional company sponsored volunteer opportunities
• Company paid benefits including Life Insurance, Short Term and Long Term Disability
• Employee Assistance Program (EAP)
• Educational Assistance options
• Rent discount
• Life Time Fitness Membership discount

SUMMARY

The Marketing Manager is responsible for managing, executing, adjusting, and optimizing Bigos Management's internal and external marketing strategies including but not limited to, brand, online reputation management, customer experience, social media, digital advertising, and content marketing. Creates marketing plans to ensure optimal performance and market position for our portfolio of properties. Works interdepartmentally and coordinates marketing efforts for operations, inside sales, human resources, learning & development, asset management, and on-site teams. Hires, trains, and leads the team effectively to deliver high quality service to internal and external customers. Supports our employee-first culture and exemplifies our core values of relationships, development, quality, and responsibility.

To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

ESSENTIAL JOB DUTIES

Customer Experience & Reputation Management

• Acts as system administrator and vendor manager for our reputation management software.
• Works with operations and site teams to manage and respond to surveys, reviews, and action tickets.
• Plans reputation recovery campaigns for properties not meeting net promoter score and star rating benchmarks.
• Leverages research insights, analytics, and customer feedback to propose and improve organization-wide resident service programs that enhance overall resident experience and loyalty.
• Monitors, controls, and reports on performance metrics.

Brand & Audience

• Defines and creates brands for new developments and acquisitions.
• Continually redefines and optimizes existing brands.
• Uses market segmentation to create and maintain marketing plans, brand stories, guides, and profiles for new and existing brands.
• Works with leasing & sales manager to champion new development and property brand across leasing teams.
• Ensures all messaging, internally and externally, visual or written, follows brand guidelines and is fitting for the intended audience - prospects, residents, and current/prospective employees.

Social Media & Content

• Oversees social media strategy and works with direct reports to plan, develop, and execute multi-channel social media content and external communication for both corporate and property brands.
• Plans and creates, or facilitates, in-house and third-party creative content, collateral, digital assets, promotional items, apparel, and company blog.
• Responsible for the performance, content, and optimization of corporate and property websites.
• Monitors, controls, and reports on performance metrics.

Digital Advertising

• Oversees digital advertising strategy and works with direct reports to plan, develop, and execute inbound lead generation campaigns that drive traffic and convert into qualified leads.
• Tracks and reports on the performance of lead generation campaigns and provides evaluation and recommendations to improve.
• Continually works towards the department's overall goal of optimizing individual property lead generation and lead to tour conversion rates, while reducing traditional advertising costs.
• Executes and maintains static and dynamic email marketing campaigns

Leadership

• Leads, directs, and develops digital and content marketing specialists.
• Hires, trains, and leads the team effectively to execute marketing strategies.
• Selects, coaches, and provides ongoing feedback to the team ensuring high work quality and collaborative interdepartmental relationships.
• Drives team to collectively work toward achieving department and company objectives and goals.

Collaboration and Strategy

• Collaborates with the Sr. Director of Marketing and Leasing & Sales Manager to continually optimize and execute marketing strategies.
• Attends and participates in revenue and property performance calls to identify opportunities for improving property performance, providing strategic recommendations and support to property teams.
• Works closely with other key departments to maximize efficiency and effectiveness, including inside sales, operations, learning & development, human resources, asset management, and site teams.

Responsibility

• Produces required volume of work by planning, organizing, and prioritizing work duties.
• Adheres to Bigos Management general work rules, and department procedures.
• Maintains a clean and safe work environment and follows all procedures for employee incidents.
• Ensures compliance with federal, state, and local laws.
• Attends all required department and company meetings.

Development

• Seeks partnerships with internal and external customers to learn new skills that support business needs.
• Asks for, accepts, and acts on feedback.

Quality

• Ensures work produced supports quality standards that meet goals and objectives.

Relationships

• Communicates effectively both verbally and in writing.
• Practices active listening and responds in a professional and timely manner.
• Meets the changing needs of others in a friendly and positive manner.
• Gains trust and confidence of internal and external customers.
• Establishes and maintains effective business relationships with internal and external customers.

QUALIFICATIONS

Education and Experience:

• BA or BS degree from a four-year college or university with focus in Marketing, Real Estate, Business, Hospitality, related discipline, or equivalent work experience.
• Minimum 5 years of experience in brand, digital, customer experience, and content marketing with 2 years of supervisory experience. Multi-family housing or hospitality industry experience highly preferred.
• Graphic design, photo/video editing background with experience using Adobe Suite.
• Experience using website content management systems.
• Experience in Microsoft Office required (Word, Excel, Outlook, Power Point, etc.), Yardi experience highly preferred. Asana experience highly preferred.

Skills and Abilities:

• Fluent in English and skilled in oral and written communication.
• Ability to use tact, diplomacy and a clear, courteous manner when dealing with co-workers and the public.
• Ability to manage, coach, and motivate teams.
• Travel for this position is required, ranging up to 20% of the time. Travel is mostly local, but the position may require additional travel for training and seminars.
• Decision-making, problem solving, and time management skills.
• Ability to handle multiple projects or tasks simultaneously with self-direction.
• Project management, organizational, and interpersonal skills.
• Must have reliable transportation and valid state drivers' license and proof of insurance as travel between sites is required.

Physical Demands:

Must possess mobility to work in a standard office setting and to use standard office equipment, including a computer; stamina to maintain attention to detail despite interruptions; strength to lift and carry items weighing up to 10 pounds; vision to read printed material and a computer screen; and hearing and speech to communicate in-person and over the telephone. Must be able to quickly and easily navigate the property/building as required to meet the job functions, including climbing stairs and walking the hallways and common areas.

Personal Protective Equipment: None

Work Environment: Office working conditions, hybrid work model