Manager, Digital Marketing

Delta Dental of New Jersey, located in Parsippany NJ is seeking a Digital Marketing Manager to join our team. This is a fulltime, hybrid position, in the office Tuesdays and Wednesdays with the opportunity to be remote Mondays, Thursdays and Fridays. Ideally, we'd like to identify a marketing professional who will have the requisite skills and ability to oversee the implementationof the digital strategy and day to day management of website and distribution of content across multiple digital platforms including:

• Front end development and managing of digital marketing strategy and campaigns
• Develops and executes on SEO strategies to enhance existing pages and consult on development of new pages for effective and relevant keyword terms
• Optimize advertising campaigns across digital media (paid search, paid social, programmatic display) to ensure messaging resonates with target audiences
• Implement landing page optimization strategies to enhance conversion points and drive results
• Manage marketing attribution models to track and analyze the impact of marketing efforts on overall sales performance
• Overseeing implementation of social media strategy, content development, distribution, analytics
• Social media management including listening, response, resolution, reporting and analytics
• Measure and report digital marketing channel efforts against benchmarks for established KPIs
• Manage A/B testing process including requirements gathering, documentation, test design and measurement
• Management of site content while complying with strategy, brand standards and improving usability
• Responsible for the overall design and functionality of specific pages, and creation of individual graphic elements for both internal and external facing websites
• Performs both formal and informal usability testing as required to ensure an effective user experience including functionality in a variety of platform types
• Performs writing, editing, proofreading and user acceptance testing of digital properties
• Ensures websites comply with Delta Dental brand guidelines and standards
• Develop email marketing campaigns using best practices for development of copy, design, call to action and placement
• Manages company domain names, vanity URLs, QR codes, and friendly URLs
• Reviewing new technologies and staying current on new developments in digital marketing
• Collaborating with internal teams to optimize the customer experience
• Responsibility for financial planning and budget
• Evaluating customer research, market conditions and competitor data

QUALIFICATIONS FOR DIGITAL MARKETING MANAGER

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Bachelor's degree, with IT or digital technology experience, followed by 3+ years experience in combined classic marketing and/or product management with a proven track record as a strategic digital marketer.

The following experience and attributes are preferred:

• Demonstrated track record in developing, and executing new digital experiences from conception to implementation
• Demonstrated experience redesigning and improving the consumer value chain and consumer digital experience
• Leadership skills and the ability to drive projects to completion
• In-depth analytical experience with interpretive thinking to define problems and develop innovative solutions
• The ability to understand technical issues and prioritize multiple tasks
• Ability to work within multi-functional and multi-geographical teams
• Strong interpersonal skills and ability to work effectively with internal partners and external customers
• Experience with web content management software, hosting and web management services including:
  • Performance optimization with file and image conversion and loading, ensuring files are appropriately sized for the medium
  • Managing custom HTML and responsive page development
  • Search Engine Optimized site development
  • HTML/CSS/jQuery, Bootstrap Framework, Content Management Systems, SiteCore
  • Marketing Automation Systems
  • Salesforce Marketing Cloud experience
  • Adobe Creative Suite experience, including Dreamweaver, Photoshop and Illustrator
  • Google Analytics and GA4 expertise
  • Office365 skills, including advanced Excel and advanced Power Point skills are a must
  • Managing ASPX and JavaScript page development with partner
  • Familiarity with development for WCAG 2.1 Accessibility standards
  • Experience being the owner of web site development and working with a hosting provider

Delta Dental is an employer of choice and offers a competitive compensation package including medical, dental, Rx and vision, matching 401k, tuition reimbursement and ample paid time off. Come join a great team, and get your smile on.