Marketing Manager - Tactical & Outdoor

Company: Born Primitive (www.BornPrimitive.com)

Location: Virginia Beach, VA

Position: Full Time

Hours: Monday - Friday 9:00am - 5:00pm

Are you looking for a meaningful and fulfilling career with a dynamic and collaborative team and exceptional work-life balance? If so, Born Primitive may be the place for you!

As a Veteran owned and operated company, we are unapologetically proud of our country and what it stands for. We strive to inspire our customers by exemplifying the values of the men and women who have inspired us-sacrifice, honor, and the willingness to defend our freedoms at all costs. By extension our employees are a reflection of these values.

Overview:

The Tactical/Outdoor Marketing Manager is a highly collaborative role with opportunity for growth. They will work closely with the Marketing Director, Head of Tactical Operations, Sr. Marketing Manager, Art Director and others to craft exciting campaigns surrounding new product launches, activations, brand awareness and evergreen advertising moments. They will be responsible for working with key team members to implement marketing strategies across email/sms, paid social media, organic social media, podcast and e-commerce channels. The Tactical/Outdoor Marketing Manager will provide creative direction to strategic brand partners tasked with creating content on behalf of the brand and will measure the success of campaigns through data analysis to draw insights that inform future strategy.

Essential Job Function:

• Collaborate with Marketing, Product and Creative teams to craft compelling campaigns that influence customer behavior and deliver against internal objectives
• Help develop creative briefs for brand partners and internal team members to meet objectives for all marketing and advertising efforts
• Review and approve email/sms, website, product and ad copy to ensure all messaging is on-brand, clear and concise
• Collaborate with merchandizing team to optimize customer journey for conversion on Tactical and Outdoor ecommerce stores
• Perform routine data analysis to measure the effectiveness and impact of marketing campaigns and establish insights to inform future campaigns, A/B tests and broader strategies
• Present ideas, strategies and final deliverables to internal and external teams, including senior leadership
• Manage a yearly budget and track campaign costs against it, finding ways to optimize profitability and grow revenue from marketing efforts
• Occasionally travel to events and video/photo shoots to support marketing initiatives and content strategies

Desired Skills

• Relationship Management
• Organization and attention to detail
• Ability to communicate effectively both orally and in writing
• Knowledge of social media platforms including Instagram, Facebook and YouTube and have an understanding of organic versus paid content strategy
• Proficiency with CRM tools and content management software
• Experience negotiating price and partnership terms
• Ability to multitask and manage multiple projects simultaneously
• Team-player and willingness to collaborate
• Insight-driven
• Creative

Required Minimum Qualifications/Job Knowledge:

• Bachelor's Degree or Equivalent Work Experience
• 4+ years of Marketing Experience
• 1+ years of Management Experience
• 1+ year of Agency Experience (Preferred)
• Direct to Consumer Experience (Preferred)
• Apparel Industry Experience (Preferred)
• Experience in the Tactical and/or Outdoor industries (Preferred)
• Ability to work in a fast-paced environment and remain agile
• Good communication skills and ability to collaborate
• Relationship Management skills
• Strong computer skills and the ability to learn new programs quickly
• Proficient with UX/UI (Preferred)

Physical Requirements:

This is a primarily sedentary position, however, standing desks are available for use. Associates may occasionally climb stairs, bend, stoop, walk, lift up to 10 lbs, and crouch as needed. Rarely associates in this position may be asked to push/pull up to 50 lbs, work in extreme conditions (heat/cold), and/or travel on a voluntary basis.

How You Will Be Rewarded:

• Competitive Salary
• Generous Paid Time Off, including Christmas Eve through New Year's Day Off
• Paid Sick Time
• Benefits - Medical, Dental, Vision, including Company Paid Life Insurance
• Supplemental/Voluntary Insurance Plans through Aflac
• 401(k) Plan with Company Matching
• Clothing Stipend
• Born Primitive Free Gym Membership

Born Primitive is an ADAAA compliant and equal opportunity employer. We welcome applicants from all backgrounds. Employment decisions will be made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected status.