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WSO2

Associate Lead - Field Marketing (North America)

WSO2, Austin, TX, United States

JOB DESCRIPTION

Position : Associate Lead - Field Marketing (North America)

Location : Austin, Texas

Job Type : Full-time

Job summery

We are on the hunt for a dynamic Senior Field Marketing Officer with a passion for driving results and a solid background in event marketing. Join our expanding team to spearhead our event marketing initiatives across North America, playing a pivotal role in elevating our brand presence and boosting sales through memorable events.

Key Responsibilities:

  • Event Strategy and Planning:
    • Craft and implement targeted event marketing strategies in line with our goals for the North American market.
    • Oversee the planning and management of B2B events, including workshops, conferences, meet-ups, and webinars.
  • Collaboration:
    • Align event initiatives with sales goals in collaboration with sales and marketing teams.
    • Partner with various departments to ensure cohesive event outcomes and engage with industry influencers to strengthen our network.
    • Stay up to date on emerging trends and technologies within event marketing.
  • Budget Management:
    • Manage budgets meticulously to maximize event impact while maintaining cost-efficiency.
    • Conduct thorough post-event evaluations to gauge ROI and identify areas for enhancement.
  • Brand Advocacy:
    • Guarantee our brand message is consistently communicated across all event activities.
    • Represent our company with enthusiasm and professionalism, introducing our products and solutions to a broad audience.
  • Logistics and Execution:
    • Handle all logistical aspects of events, from booth setup to materials coordination and on-site management.
    • Supervise event personnel to ensure seamless event delivery.
Qualifications

Experience:
  • At least 4 years in B2B field marketing or event management, with a proven ability to manage successful events.
  • Familiarity with event marketing principles and a knack for project management.
  • Experience in API Management, Integration, or IAM software (e.g., MuleSoft, Okta, Tibco, AWS, Azure) is a plus.
Skills:
  • Exceptional project management, communication, and interpersonal skills.
  • Proficiency in Google Apps and Salesforce CRM.
  • A collaborative spirit and the ability to thrive in a team setting.
Education:
  • A bachelor's degree in marketing, business, or a related field is preferred.
Benefits:
  • Competitive salary and comprehensive benefits package.
  • Work in a fast-paced, innovative environment with a dedicated team.
  • Make a tangible impact on our company's success.
  • Travel opportunities for industry engagement and professional growth.

About WSO2

Founded in 2005, WSO2 enables the composable enterprise. Our open-source, API-first, and decentralized approach helps developers and architects to be more productive and rapidly compose digital products to meet demand. Customers choose us for our broad, integrated platform, approach to open source, and digital transformation methodology. The company's hybrid platform for developing, reusing, running, and managing integrations prevents lock-in through open-source software that runs on-premises or in the cloud. WSO2 has over 800 employees worldwide with offices in Australia, Brazil, Germany, India, Sri Lanka, the UAE, the UK, and the US. Today, hundreds of leading brands across the globe and thousands of projects execute more than 18 trillion transactions annually using WSO2's technologies.

WSO2 recently secured $90 Million in growth capital from Goldman Sachs Asset Management. The flexible capital solution will be used to accelerate WSO2's worldwide business expansion, drive the growth of the company's global partner network, and support the rollout of its next-generation, cloud-native solutions for securely delivering APIs, applications, and digital services. Visit

https://wso2.com to learn more.

Diversity Drives Innovation

We've built our business on a commitment to diversity and inclusion. We believe it's important to foster an environment that values and respects each individual's strengths, perspectives, and ideas. Doing so drives innovation and ensures that we can create superior experiences for our customers, partners, and employees worldwide. We value the diversity of our team regardless of race, ethnicity, religion, gender, age, national origin, disability, sexual orientation, or veteran or marital status, and we do not tolerate any form of discrimination.