Marketing Manager, Amazon Music

Description About Amazon Music Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Our team is focused on building a personalized, curated, and seamless listening experience. We want to help our customers discover Audiobooks on Amazon Music, while also having access to their favorite content. We build systems that are distributed on a large scale, spanning our apps, web player, and voice-forward audio engagement on mobile and Amazon Echo devices, powered by Alexa to support our customer base. Amazon Music offerings are available in countries around the world, and our applications support our mission of delivering music and other digital content to customers in new and exciting ways that enhance their day-to-day lives. Come innovate with the Amazon Music team! This role will own the strategy and execution of new content initiatives across owned and operated channels. As the Marketing Manager, you are responsible for driving Audiobook goals by executing enriching audiobook customer experiences through effective use of owned & operated marketing channels. A successful candidate will have a passion for owned channel marketing, continuous A/B testing, and strong creative instincts. The ideal candidate will have the creativity to take our global audiobook strategy to the next level. Key job responsibilities Serve as a cross-platform Audiobook expert and drive execution of best practices and learnings. Continuous A/B testing of visual O&O placements for Audiobooks, including creative imagery, messaging and CTAs. Understand and create customer segmentation, cohorts and testing plans to optimize for customer acquisition, engagement and retention. Establish and optimize reports and perform detailed analysis to drive insights to increase acquisition and engagement across owned & operated marketing channels and campaigns. Obsess over customers and how they discover Audiobooks within Amazon Music on the Amazon website and mobile app, Amazon devices and owned and operated entities. Make recommendations to optimize navigation and product page funnels, based on metrics and industry best practices. Experience using data and metrics to measure impact and determine improvements Experience using Microsoft Excel to manipulate and analyze data Basic Qualifications 4+ years of professional non-internship marketing experience Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion. Excellent leadership and communication to drive recommendations, articulate tradeoffs and influence senior executives. Excellent presentation, and interpersonal skills. High attention to detail, across both business and technical domains Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible. Proven track record of creating customer segmentation and executing testing plans. Demonstrated success in delivering results in a fast-paced, rapid-growth environment. Preferred Qualifications MBA/advanced degree or equivalent experience 5+ years of marketing experience 5+ years of relevant work experience managing online customer experience, marketing strategies, and site merchandising, preferably in consumer retail, e-commerce or subscription based business. Experience with in app messaging and marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.) Experience with data analytics and visualization platforms (Adobe Analytics, Amplitude, Tableau, Mode, Thoughtspot) Familiarity with SQL and data extraction Experience working in the digital streaming industry, podcasts or audiobooks, including a knowledge of current trends Experience working across global teams Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.