Premier Orthopaedics
Director of Marketing
Premier Orthopaedics, Newtown Square, PA, United States
Join our Team at Premier Orthopaedics!
Title: Director of Marketing
Location: Newtown Square, King of Prussia, PA
Schedule: Full-time. Hybrid, Day shift.
About Us:
Premier is a leading orthopedic practice committed to diagnosing and treating a wide range of orthopedic injuries and conditions. We operate in over 50 locations and have more than 70 physicians dedicated to providing exceptional care across the Greater Philadelphia area. With a team of nearly 1,000 employees, we thrive in a supportive environment that prioritizes collaboration and patient satisfaction.
What We Offer:
Title: Director of Marketing
Location: Newtown Square, King of Prussia, PA
Schedule: Full-time. Hybrid, Day shift.
About Us:
Premier is a leading orthopedic practice committed to diagnosing and treating a wide range of orthopedic injuries and conditions. We operate in over 50 locations and have more than 70 physicians dedicated to providing exceptional care across the Greater Philadelphia area. With a team of nearly 1,000 employees, we thrive in a supportive environment that prioritizes collaboration and patient satisfaction.
What We Offer:
- Comprehensive Benefits: Enjoy medical, vision, and dental plans, 100% employer-paid life insurance, and a generous 401(k) match.
- Work-Life Balance: Generous paid sick and vacation time, plus 7 paid holidays each year.
- Flexible Work Hours: Embrace a hybrid work schedule that supports your lifestyle.
- Career Growth: Excellent opportunities for professional development and advancement.
- Employee Rewards: Participate in our employee referral reward program and celebrate your contributions.
- Design, implement and facilitate annual marketing plan for the organization including the marketing budget, and ensure adherence to budgets over time
- Develop and conduct market opportunity analysis including environmental, competitor, customer, industry & dynamic and strategic change
- Manage internal and external brand awareness, including print and online materials
- Manage external vendors and vendor relationships which may assist in marketing efforts
- Develop business case deliverables for executive-level presentations to achieve buy-in for strategic recommendations
- Be a dynamic presenter who can tailor to meet needs of a particular audience, including executive leadership, external partners, and physicians
- Develop, measure and report on key success metrics for the marketing initiatives, holding team accountable to KPI as appropriate
- Communicate strategies, establish policy guidelines, and effectively build relationships with partners
- Identify resources that maximize internal and external communications
- Oversight of strategy for patient growth in partnership with Operations
- Ensure adherence to brand guidelines and brand integrity
- Bachelor's Degree in marketing, business development, communications, business or related field
- Minimum of three years' experience in a manager or director role within healthcare communication and/or a marketing environment.
- Knowledge of the healthcare field (required) and orthopedics (preferred)
- Knowledge of medical terminology and insurance standards preferred
- Knowledge of dynamics and best practices for improving patient acquisition
- Knowledge of Google Analytics, Google Ads and social media advertising platforms, with an eye for design
- Knowledge and experience in the design and execution of marketing, communications, and public relations activities