Marketing & Group Sales Manager| Tyson Events Center

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Overview

The Marketing and Group Sales Manager is responsible for the promotion of concerts, sporting events, family shows, and all live events within the Tyson Events Center / Fleet Farm Arena and Orpheum Theatre, while developing creative marketing campaigns that promote public/community awareness. The Marketing and Group Sales Manager is responsible for maintaining relationships with media partners and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will assist in managing, supervising and coordinating all the activities of the Marketing department to reach budget goals and generate revenue for the facility. They will implement marketing plans, manage event advertising budgets and promotions and ensure successful sales for events.

This role will pay a salary of $43,888 to $50,000.

For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays)

This position will remain open until Dec 31, 2024.

Responsibilities

• Create and implement marketing and group ticket sales campaigns for various concerts, family shows & sporting events to maximize event awareness and exposure.
• Work directly with promoters for upcoming events to ensure success and customer satisfaction
• Analyze challenges, identify alternative solutions, project consequences of proposed actions and make decisions in support of organizational objectives
• Plan meetings to negotiate and research advertising mediums
• Handle the day-to-day operations of the website - including updating events, design, and implementation of promotional concepts.
• Oversee and manage the e-mail subscriber database including developing ways to increase the database as well as creating and distributing ticket-driving newsletters/emails.
• Manage and implement ticket sales-driven promotions on sites such as Facebook, Twitter and Instagram, as well as develop key marketing campaigns using viral marketing techniques.
• Pitch creative stories, marketing strategies, write press releases, help create public relations events, generate media hits, and build relationships with local media and outlying markets.
• Assist Director with internal and external public relations such as event announcements, marquee and website updates, and reporting to trade publications.
• Create event marketing plans put together by the Marketing Department, including media buying, trade, public relations, grassroots, group sales, premium sales, third party relationships, community relations, etc.
• Manage all grassroots efforts including poster & flyer distribution, community appearances and overall expansion of marketing campaigns to maximize event awareness and exposure.
• Design promotional materials such as flyers and posters for select events at the venue.
• Help prospect, cultivate, and service premium seating clients in the venue for all arena events.
• Solicitation of new group sales business through cold calls, networking, and face to face meetings.
• Build and maintain relationships with all media outlets.
• Coordinate and help manage on-site events such as pre-show parties as required.
• Carry out all assigned duties and responsibilities, including additional tasks as needed - to help achieve the overall goal of a successful season and department.
• Participate in the development and implementation of goals, objectives, policies, and priorities of all Group Sales programs and activities.
• Maintain an update database of existing clients.
• Track and manage daily, weekly, and monthly reports social media and email database.

Qualifications
• Bachelor's Degree or better in Marketing, Public Relations, Communications or other related field.
• Experience in customer service or sales driven position
• Min. of 3-5 years prior Marketing experience, preferably in Sports & Entertainment.
• Knowledge / ability to learn media buying and promotions
• Excellent written and oral communications skills required.
• Must be proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook, Publisher).
• Must be proficient in Adobe Photoshop and have web-related background.
• Assertive, outgoing, hard-working, resourceful, as well as an independent thinker.
• Knowledge of marketing and sponsorship program development
• Knowledge of Public Relations
• Knowledge of Website maintenance
• Team player who is a creative and proactive problem solver.
• Ability to work nights and weekends is required as job duties will involve non-traditional hours.