1440 Foods
Performance Marketing Manager
1440 Foods, New York, NY
Our Business
1440 Foods is a sports and active nutrition company on a mission to energize people to unleash their potential with a focused portfolio of accessible, great-tasting health and wellness brands: Pure Protein® nutrition bars and snacks; and Body Fortress® protein powders; MET-Rx® leading meal replacement products.
Job Description Overview
The Performance Marketing Manager will help support the growth of 1440 Foods brand portfolio (Pure Protein, Met-Rx, Body Fortress) by planning and executing campaigns on various paid media channels including, but not limited to, paid search and social.
We are looking for someone who deeply cares about the consumer and is well-versed across the performance marketing landscape to lead the way in communicating our brand story and product portfolio to consumers. Our ideal candidate has experience building, managing and executing growth strategies across paid marketing channels like Google Ads, YouTube, Meta, and TikTok. If you consider yourself a results-focused, motivated and analytical marketer, this is the position for you!
Responsibilities
Qualifications & Skills
1440 Foods is a sports and active nutrition company on a mission to energize people to unleash their potential with a focused portfolio of accessible, great-tasting health and wellness brands: Pure Protein® nutrition bars and snacks; and Body Fortress® protein powders; MET-Rx® leading meal replacement products.
Job Description Overview
The Performance Marketing Manager will help support the growth of 1440 Foods brand portfolio (Pure Protein, Met-Rx, Body Fortress) by planning and executing campaigns on various paid media channels including, but not limited to, paid search and social.
We are looking for someone who deeply cares about the consumer and is well-versed across the performance marketing landscape to lead the way in communicating our brand story and product portfolio to consumers. Our ideal candidate has experience building, managing and executing growth strategies across paid marketing channels like Google Ads, YouTube, Meta, and TikTok. If you consider yourself a results-focused, motivated and analytical marketer, this is the position for you!
Responsibilities
- Own day-to-day paid media planning, "hands on keyboard" execution, and reporting across three brands (Pure Protein, Met-Rx, Body Fortress)
- Implement new account structures and make recommendations on bids, budget allocation and reporting processes
- Define, create, and monitor KPIs to measure the effectiveness of paid media campaigns.
- Establish benchmarks and set targets for key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
- Identify lucrative and scalable audiences by selecting demographics, interests, behaviors and leveraging first-party data
- Build and monitor keyword lists, analyze search volume and make recommendations for performance improvement
- Drive A/B testing to improve advertising effectiveness via audiences, campaign types, creative focus, etc. to achieve business KPIs
- Discover and test new media opportunities and attribution models (MMM, Multi-Touch Attribution, etc,) to track the impact of media dollars on both Brick and Mortar and .com sales
- Partner with the platform representatives and agency partners to ensure proper tagging and tracking where possible
- Stay informed about industry trends, competitor activity, and emerging technologies to make strategic improvements to planned activity
- Lead day-to-day communication with agencies, third-party vendors and key partners (e.g. resolve issues, document challenges, build roadmaps, facilitate collaborative brainstorming sessions, etc.)
- Brief internal and external creative leads on static imagery, video assets and copy that will help achieve media KPIs and company goals
- Additional responsibilities include:
- Co-manage brand budget and monthly reconciliation process.
- Champion monthly campaign performance in forums with internal stakeholders and management.
- Partner closely with customer teams on retailer-specific marketing initiatives.
- Co-manage the brand's marketing calendar with key product launches, key momentum periods and retail shelf resets.
- Work with the e-commerce team to expand the brand's direct-to-consumer program.
- Work with the Brand Manager to plan and execute marketing plans to support new innovation items.
- Moderate travel required for industry conferences, production shoots, sponsorship events, etc.
Qualifications & Skills
- Bachelor's degree in Marketing, Business, or related field. MBA optional.
- 3-5+ years of experience in digital or performance marketing with proven success in scaling paid media programs.
- Experience managing agency relationships/partnerships for creative development
- Experience managing $1M+ media budgets across key paid media channels
- Strong understanding of the marketing ecosystem with an "ear to the ground" on emerging trends and vehicles.
- Consumer-first mindset in developing brand communication strategies.
- Ability to get things done in a scrappy environment, with powerful sense of ownership and accountability.
- Bonus - experience running paid media campaigns in the food and beverage space.