Senior Marketing Specialist - Twin Cities Orthopedics

This is a full-time position working M-F from 8:30 am - 5:00 pm. This is a hybrid position which will involve working Tuesday and Wednesday out of our Corporate Office in Bloomington.

Twin Cities Orthopedics is an operating division of Infinite Health Collaborative (i-Health), a group of local medical practices, owned and led by its physicians, on a mission to give patients more control over their healthcare. We have a comprehensive Medical, Dental & Vision Plan, Maternity Bundle, 401K with Profit Sharing, Tuition Reimbursement, Gym & Car Rental Discounts and more.

Brand Management

• Maintain strong understanding of TCO's brand, strategic plan, marketing goals and objectives
• Support global brand campaign planning and analysis (e.g. OOH media)
• Develop, execute and manage campaign and promotional collateral for the TCO brand, and affiliate brands as needed
• Lead integrated work with digital, content and creative teams to develop channel plans and campaign measurement

• Provide creative/messaging direction, priorities and support as it relates to communication efforts for media and marketing materials in collaboration with marketing team members as well as agency partners where applicable.
• Lead in managing the process and timeline for new creative projects. Lead in internal review process for client materials prior to external review.

• Lead campaign recap and quarterly reporting efforts, ensuring analysis of both campaign and business performance through key performance metrics
• Oversee management of web platforms for branded collateral and assets (Swag Shop, IOS, etc.).
• Ensure brand compliance of TCO and affiliate brands.
• Assist in brand & communication support for affiliate brands
• Manage relevant agency/vendor relationships

• Act as an event brand ambassador at client, partner and sponsor events.

Clinic and Physician Marketing

• Serve as a strategic partner / liaison for TCO clinic operations leadership to deliver effect marketing plans that support business objectives
• Support intake of new requests, develop effective strategic briefs and collaborate with integrated teams to kick off projects
• Develops marketing plans and strategies for assigned service lines and specialty services; lead execution of campaigns to drive awareness and support volume growth
• Lead new physician onboarding, marketing plans and material development
• Support clinic marketing requests and special projects
• Maintain strong, consistent communication between the Marketing team and key operations partners

Project Management

• Lead in project coordination and management of clinic/operations client projects, strategic projects and events
• Manage relevant TCO marketing budgets and assist in accounts payable.

All other duties as assigned.

Education and Experience Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Management or related area.
• 6- years of related work experience.

Knowledge, Skills & Abilities

• Experience in marketing/communications, project management, media campaign, corporate branding/marketing, and/or brand management
• Experience with integrated marketing programs (marketing collateral, digital assets community partnership, etc.) targeted to different consumer and corporate audiences
• Ability to influence and build credibility with leadership on marketing strategies
• Ability to simplify complex topics and data into meaningful, actionable plans
• Excellent project management skills with the ability to effectively lead internal and external teams, meetings and groups

• Excellent organization, communication, and time management skills, including ability to work on multiple projects simultaneously under tight deadlines and manage expectations of all stakeholders

• Excellent organizational and time management skills with the ability to manage varied projects simultaneously
• Excellent problem-solving and analytical skills; ability to effectively collect, analyze, organize, distill and present information, and able to build consensus and find creative solutions
• Self-motivated; ability to lead projects independently from concept to completion
• Strong verbal and written communication skills with ability to continually focus on streamlined and effective communication efforts.
• Ability to work collaboratively and effectively with other teams within and outside the organization
• Strong writing, editing, and communication skills, with keen attention to detail

• Ability to work collaboratively and effectively with other teams within organization
• Strong verbal and written communication skills, relationship-building skills, and ability to thrive in a collaborative environment

Essential Requirements:

Ability to:

• Comply with company policies, procedures, practices and business ethics guidelines.
• Complete job required training.
• Comply with all applicable laws and regulations, (e.g. HIPAA, Stark, OSHA, employment laws, etc.).
• Demonstrate prompt and reliable attendance.
• Work in the clinic, office or surgery center during business hours.
• Travel independently throughout the clinic, office or surgery center (which may include movement from floor to floor); frequent bending, lifting, standing, stooping or sitting for long periods of time may be required.
• Work at an efficient and productive pace, handle interruptions appropriately and meet deadlines.
• Communicate and interact in a respectful and professional manner.
• Prioritize workload while being flexible to meet the expectations of the daily operations.
• Apply principles of logical thinking to define problems, establish facts, and draw valid conclusions.
• Understand and execute a variety of instructions.
• Effectively operate equipment and communicate on and operate the phone system.
• Work independently with minimal supervision.
• Travel to other work locations, if required.

Performance Expectations - i-Health's Core Values:

• Integrity - Do the right thing and take responsibility for what you do and say
• Service - Consistently contribute to deliver an exceptional experience
• Quality - Act with high purpose, committed effort, and skillful execution to exceed expectations
• Innovation - Identify progressive solutions that improve service, teamwork, efficiency, and/or effectiveness
• Teamwork - Be a part of the whole; support each other positively

Environmental Conditions:

• Part-time remote work with required days in-office
• Collaborate corporate office setting

Notes

• Twin Cities Orthopedics is an Equal Opportunity/Affirmative Action Employer and will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the ADA Amendments Act of 2008.
• This position description will be reviewed periodically as duties and responsibilities change. Essential and Additional Job Functions are subject to modification.