Director of Communications

POSITION TITLE: Director of Communications

REPORTS TO: Superintendent

JOB GOAL: To lead and manage the district's communication efforts while fostering a positive public image, enhancing shareholder engagement, and ensuring transparent and effective communication across all platforms

Minimum Qualifications:

• Bachelor's degree in Public Communications, Journalism, Marketing, or a related field.
• Minimum of 3-5 years of experience in communications, public relations, or a related field, preferably with experience in a supervisory role.
• Preferred experience in K-12 education or public sector communication.
• Strong written and oral communication skills.
• Proficiency in technology and social media platforms, including content management systems, desktop publishing software, and digital communication tools.
• Strong organizational, analytical, and decision-making skills.

Duties and Responsibilities:

1. Strategic Communication Planning:
   • Develop and execute a comprehensive, district-wide communication plan that aligns with the district's strategic goals and priorities.
   • Ground all communication strategies in research and develop measurable goals.
   • Ensure consistent branding and messaging across all communication platforms.
2. Media Relations:
   • Act as the primary liaison between the district and media outlets.
   • Prepare and distribute press releases, manage media inquiries, and coordinate media events.
   • Monitor news media and maintain relationships with local, regional, and national media.
3. Internal Communication:
   • Enhance internal communication tools and practices to keep district staff, educators, and administrators well-informed.
   • Provide public relations training to staff and support professional development in communication strategies.
4. Public and Community Relations:
   • Promote positive relations between the school district and the community.
   • Develop and maintain relationships with community leaders, parents, and other stakeholders.
   • Manage the district's social media presence and external communication platforms, including websites, newsletters, and brochures.
5. Crisis Communication:
   • Develop and implement crisis communication plans.
   • Manage communication during emergencies, ensuring accurate and timely information dissemination.
6. Event Coordination:
   • Coordinate and manage district events, including press conferences, community outreach programs, and special projects like bond elections or building dedications.
7. Leadership and Supervision:
   • Build, supervise, and mentor the communications team.
   • Provide support and guidance to ensure high-quality media and communications.
   • Oversee the budget for the Communications Office and related departments.
8. Marketing and Branding:
   • Implement and oversee district-wide marketing and branding initiatives.
   • Develop and produce district print publications and digital content.
   • Coordinate and evaluate the effectiveness of all significant district communications, ensuring alignment with the district's mission and brand.
9. Evaluation and Feedback:
   • Monitor and analyze communication metrics and feedback to evaluate the effectiveness of communication strategies.
   • Use data-driven insights to refine communication approaches and improve engagement.
10. Additional Duties:
    • Assist with special projects as directed by the Superintendent.
    • Perform other job-related duties as assigned by the Superintendent.
    • Coordinate and plan with district administrators to deliver relevant content related to their specific department.