Senior Social Content Creator

SENIOR SOCIAL CONTENT CREATOR

Department: Consumer Engagement Group / Social Media

Reports to (Position): Varies (Associate Director, Social Content and above)

Supervisory Responsibilities (Y/N): Content Creator, Jr. Content Creator

FLSA Status (Exempt vs. Non-Exempt): Exempt

Travel (%): 15-25%

Position Function

Are you a social native with a proven track record of creating high-impact content? Does the thought of creating real-time content on both large-scale and nimble productions excite you? Have you manicured your FYP to know exactly who you are? Are you always on top of visual and creative trends on social media?

The Sr. Social Content Creator must be a collaboration champion, working with different disciplines across the agency, with an emphasis on account-specific Creative, Production and Social Strategy teams, in the pursuit of award-winning, social-first work. You are always on the lookout for improved and innovative creative solutions. The Sr. Social Content Creator will be part of the broader social media team within the Consumer Engagement Group. To succeed in this role, you must have a proven track record in ability to leverage your deep understanding of the social media landscape into engagement-worthy social content.

Responsibilities and Essential Duties

• Leads execution of social content creation, both on-site and in-studio settings
• Proven experience creating high performing social content across a variety of social platforms
• Lead and/or work as part of a production team in capturing social-first content during social-specific and/or integrated productions
• Maintain an efficient and organized asset management and editing workflow for all projects
• Be a trusted client partner, and present concepts in both internal and client reviews
• Ability to manage workload across multiple accounts if role warrants
• Work with Social Strategy team to impact development and implementation of monthly content calendar (evergreen and campaign work)
• Co-develop brand social voice and visual style with social strategy and creative teams
• Manage Jr. team members with the support of AD/SC and/or Director of Social Content
• Provide thought-leadership, strategic guidance, proactive key learnings and industry best practices for social content creation
• Regularly provide a creative POV on a range of social topics as needed
• Monitor trends in social media channels to inform content creation
• Leverage social media tools (when applicable) to inform/inspire optimal social content and engagement strategies
• Look for opportunities to proactively engage with relevant industry influencers, events and trending topics on social media
• Leverage brand social performance data/reporting to drive continuous optimization

Minimum Qualifications

• 5-7 years of experience creating content for social (major brands and/or agency experience a plus)
• Fluent across a variety of social channels as an active and passionate participant, including but not limited to Instagram (Reels, Stories, In-Feed), TikTok, Snapchat, YouTube, Twitter, LinkedIn, Facebook
• Proficient in creative programs like Adobe Premiere, Photoshop and/or Illustrator
• Expert at Video editing and GIF creation, including ability to handle basic sound design or audio edits; light motion graphics or animation skills are a plus
• Confident in ability to capture video and photos in high-stakes moments on both iPhone and professional camera (DSLR / Mirrorless); ability to get all the right shots to tell a visual story
• Proficient writing and communication skills
• Proficient in day-to-day agency software suites (Microsoft, Google)
• Strong attention to detail and exceptional organizational skills are a must
• Excellent interpersonal skills and ability to strategically connect with key stakeholders like clients, vendor partners, and production crews, to achieve the results needed for success

Preferred Qualifications

• Experience with major brands and agency experience a plus
• Technical understanding and ability to pick up new tools quickly
• Operates according to deadlines while executing multiple projects
• Ability to change priorities and pivot to emerging urgent tasks
• Proactive in managing expectations of supervisors
• Routinely takes initiative to improve process/workflow/methodologies

Key Characteristics for Success

• Community: You have the ability to manage internal relationships across a wide variety of disciplines
• Restlessness: You are never satisfied with the status quo. You have a relentless desire to learn new things and apply them in your day to day work
• Curiosity: Naturally curious about the social landscape, new and developing channels, features, and creative techniques to explore, test and implement.
• Freedom & Responsibility: You self-manage your own time according to deadlines and are proactive in managing expectations of your supervisors.