AEG
Marketing Manager, Paid Social
AEG, New York, NY
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!
Position Summary:
AEG Presents is seeking an experienced Paid Media Manager to oversee social ad execution, performance, and strategy for national tours, festivals, brand partnerships, and regional concerts. You will be expected to be proficient in all aspects of digital marketing and platform capabilities while collaborating with partners, content and marketing teams to successfully fulfill campaign objectives. The ideal candidate is data-driven and strives to continuously improve media strategy, campaign implementation, and performance through testing and learning. You will serve as channel expert to guide marketers on best practices across Meta (Facebook & Instagram), TikTok, Twitter, and Snap while identifying optimization opportunities to provide actionable recommendations towards driving ticket sales, event awareness, and brand initiatives. This role is a great opportunity for those who thrive in a multi-functional role and enjoy coaching team members to ensure best practices and marketing goals are met. Being passionate about music and live entertainment is a must.
Essential Functions:
Required Qualifications:
Pay Scale: $72,838.48-$110,361.68
AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!
Position Summary:
AEG Presents is seeking an experienced Paid Media Manager to oversee social ad execution, performance, and strategy for national tours, festivals, brand partnerships, and regional concerts. You will be expected to be proficient in all aspects of digital marketing and platform capabilities while collaborating with partners, content and marketing teams to successfully fulfill campaign objectives. The ideal candidate is data-driven and strives to continuously improve media strategy, campaign implementation, and performance through testing and learning. You will serve as channel expert to guide marketers on best practices across Meta (Facebook & Instagram), TikTok, Twitter, and Snap while identifying optimization opportunities to provide actionable recommendations towards driving ticket sales, event awareness, and brand initiatives. This role is a great opportunity for those who thrive in a multi-functional role and enjoy coaching team members to ensure best practices and marketing goals are met. Being passionate about music and live entertainment is a must.
Essential Functions:
- Execute and manage paid media campaigns across social platforms, ensuring targeting tactics are optimized against relevant performance objectives.
- Oversee operational and project management tasks such as QA ad deliverables, creative trafficking, measurement implementation while enforcing workflow processes to ensure campaigns follow best practices and are on-time.
- Generate reporting for performance insight, and clearly communicate results and strategic recommendations to stakeholders.
- Guide media and creative strategy, planning, and implementation of campaigns to deliver against key metrics.
- Stay up to date on media and data trends, identify testing opportunities while strengthening relationships with media partners.
Required Qualifications:
- A minimum education level of BA/BS
- 4+ years of related work experience developing, planning, and executing paid social campaigns in agency or brand environment
- Strong understanding of paid social platforms, measurement and supporting technology: Facebook & Instagram (Meta), Twitter, TikTok, Snap
- Extensive experience with managing performance focused direct response campaigns with diverse budget levels, utilizing various optimization strategies
- Highly proficient in using Excel, analyzing datasets, and developing insights to provide actionable recommendations to stakeholders.
- Exceptional verbal and written skills with the capability of clearly presenting key findings
- Detail and process oriented, with the ability to prioritize and manage high volume of campaigns and communication in a fast-paced environment
- Proven technical knowledge and ability to learn new tools quickly
Pay Scale: $72,838.48-$110,361.68
AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.