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Scott Insurance

Marketing Communications Manager

Scott Insurance, Lynchburg, VA

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MARKETING COMMUNICATIONS MANAGER

We have an opening for a Marketing Communications Manager in our Lynchburg, Virginia office. If you enjoy working in a dynamic environment that rewards excellence and encourages entrepreneurial thinking, we'd like to hear from you!

Principal Objective of the Position

We seek an experienced communications professional to join our Creative Services team. This individual will manage and support marketing communications projects and serve as a primary brand ambassador for Scott Insurance.

Key Responsibilities:
  • Enable and support the sales process
  • Position Scott as a leader in service excellence and an industry expert to drive client retention and generate new sales
  • Develop communications and resources to ensure that employee owners feel engaged and invested in Scott, and can effectively perform their job responsibilities
  • Participate in the development and successful implementation of integrated marketing strategies and associated programs
  • Manage the planning, development, and implementation of all marketing communication, events and public relations activities, including print collateral materials, digital content, and promotions to support marketing and sales objectives and maximize positive exposure in local, national, and industry-specific markets
  • Other duties as assigned

Requirements:
  • 10+ years of experience in public relations and/or a B.S./B.A. or advanced degree in Public Relations, Communications, Marketing, or related fields
  • A confident communicator who can convey messages clearly and effectively
  • Strong relationship builder, both internally and externally, with press and member company contacts
  • Excellent organizational and planning skills
  • Strong project management and time management skills
  • Possess exceptional marketing, events, and outreach knowledge
  • Creative and able to lead projects independently and collaboratively with stakeholders
  • Strong problem-solving skills
  • Self-motivated and positive
  • Solid understanding of contemporary marketing communications practices and trends
  • Familiarity with inbound marketing and content marketing concepts and strategies
  • Basic design skills and competency for website and social media graphics