Lindenwood University
Manager, Athletics Marketing and Customer Experience
Lindenwood University, St Charles, MO, United States
Welcome to Career Opportunities at Lindenwood University.
PLEASE READ: For all applications, please include your resume and cover letter. You may skip the "Quick Apply" page by simply clicking "Next" at the bottom of the page. When you arrive at the "Experience" page, you may upload all desired documents using the upload box labeled "Resume/CV." This is the appropriate box to upload all documents.
Benefits of Being a Lindenwood Employee:
Job Title: Manager, Athletics Marketing and Customer Experience
Division: Intercollegiate Athletics
Evaluation Group: Staff
FLSA Status: Exempt
Reports To: Senior Associate Athletics Director
Positions Supervised: N/A
Review of applications will begin on November 25 and will continue until the position is filled. The anticipated start date is negotiable after review of applications and interviews.
Job Summary
The manager of athletics marketing is responsible for developing, implementing and coordinating marketing efforts, with an emphasis on branding and promotion, across the division. This position will also lead efforts to enhance the customer experience at athletic events by growing attendance and engaging students and the Lindenwood community.
Essential Job Functions and Performance Indicators
The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Job Responsibilities and Execution
Required Qualifications - An equivalent combination of education, training and experience will be considered. Additional requirements may be designated by position.
Equal Opportunity Employer
Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.
PLEASE READ: For all applications, please include your resume and cover letter. You may skip the "Quick Apply" page by simply clicking "Next" at the bottom of the page. When you arrive at the "Experience" page, you may upload all desired documents using the upload box labeled "Resume/CV." This is the appropriate box to upload all documents.
Benefits of Being a Lindenwood Employee:
- Upon hire, employer-paid tuition benefits for bachelor's (employee, spouse, and dependent) and master's degree programs (employee and spouse only).
- Tuition discounts for doctoral programs (employee only).
- Comprehensive benefits plan: medical, dental, vision, life insurance, disability insurance, and retirement options.
- Paid holidays: MLK Jr. day, Good Friday, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving break (Wednesday - Friday), and winter break (Dec. 23 - Jan. 1).
- Free lunch Fridays: LU employees are eligible for a free meal on Fridays at the Evans Commons Dining Hall or Spellman Dining Hall; Chick-fil-A and Qdoba included.
- Professional development opportunities through the Lindenwood Learning Academy.
Job Title: Manager, Athletics Marketing and Customer Experience
Division: Intercollegiate Athletics
Evaluation Group: Staff
FLSA Status: Exempt
Reports To: Senior Associate Athletics Director
Positions Supervised: N/A
Review of applications will begin on November 25 and will continue until the position is filled. The anticipated start date is negotiable after review of applications and interviews.
Job Summary
The manager of athletics marketing is responsible for developing, implementing and coordinating marketing efforts, with an emphasis on branding and promotion, across the division. This position will also lead efforts to enhance the customer experience at athletic events by growing attendance and engaging students and the Lindenwood community.
Essential Job Functions and Performance Indicators
The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Job Responsibilities and Execution
- Creates, designs, expands and updates the website and social media content to improve engagement and visibility
- Assists in the development and implementation of programs, policies and objectives related to marketing, fulfillment of in-game sponsorship agreements and fan engagement
- Provides oversight of promotional and brand-enhancement efforts for game day operations related to customer experience
- Identifies opportunities and coordinates promotions for local and regional groups to participate in game day activities associated with athletic events and collaborates with athletics resource development department to enhance season, single and group ticket sales
- Cultivates and strengthens relationships with university student organizations and the Office of Student Life and Diversity to grow and maximize student attendance and engagement at events
- Acts as the departmental liaison with the department of alumni relations, alumni and external constituents
- Assists external operations staff with design, print and production of materials for sales pitches and community engagement initiatives
- Assists with the fulfillment of corporate sponsorship contracts related to signage, in-game promotions, videoboard and print materials
- Manages all marketing programs for the Athletic department, including special event marketing to help drive attendance for home athletic contests
- Supports the mission of the University and serves as an ambassador of the Q2 culture of service excellence
- Models, supports, and holds others accountable to the University's values
- Collaborates with other departments across campus to help market events
- Provides leadership in community outreach efforts to promote marketing athletic programs and department in the community
- Monitors and responds to the fan community with regards to requests for posters, schedule cards, autographs and other promotional events and materials
- Works with coaches, staff and administration to plan and implement marketing plans for individual athletic programs
- Works with game operations staff to execute marketing plans on game days
- Writes scripts and organizes in-game timing and execution of promotions, video board features, public address reads and other sponsorship initiatives
- Assists the manager of athletics resource development with group night ticket sales, ticket discounts and theme night promotions to increase attendance and drive revenue
- Collaborates with on-campus student organizations, campus leaders and community members to execute successful sports-related events
Required Qualifications - An equivalent combination of education, training and experience will be considered. Additional requirements may be designated by position.
- Master's degree in related field
- Minimum 2 years' experience in collegiate athletics marketing and administration, which can include experience as a graduate assistant or intern
- Experience managing a marketing staff in an intercollegiate athletics setting preferred
- Demonstrated ability to work effectively with individuals from diverse communities and cultures
- Knowledge of NCAA rules and regulations
- Ability to use graphic design programs, including Adobe Creative Suite
- Sound communication and organizational skills
- Intellect, insight, influence and managerial talent to plan, champion and execute the oversight of a successful athletics sales and marketing plan
- Non-standard flex
- General office setting
- Occasional night and weekend work
- Ability to work effectively at a computer for up to eight hours daily
- Ability to sit for extended periods of time
- Ability to use repetitive wrist, hand, and finger movements to type regularly
- Regular attendance is a necessary and essential function
Equal Opportunity Employer
Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.