Marketing / Artist Relations Coordinator - Seymour Duncan

Company Profile:  

For almost 50 years, Seymour Duncan has been dedicated to precision-built, high-quality products and has grown a boutique family business, into one of the world’s leading makers of guitar pickups and effect pedals. Today, the Seymour Duncan family includes our skilled team of craftspeople in Santa Barbara, California as well as the world’s most iconic guitarists and musicians of all levels around the world.  

Our Santa Barbara headquarters is more than a factory; it is a family of craftspeople of all ages, backgrounds and interests. This incredible group of people is made up of skilled guitarists, dancers and music lovers; many of whom have been with us for over 20 years!   

We are looking for that special individual who will bring energy, creativity and commitment that will sustain the great product reputation that Seymour Duncan has achieved in the guitar world.  

Job Summary: 

Reporting to the Associate Director of Artist Relations/Product Marketing, the Marketing and  Artist Relations Coordinator will manage the daily artist and influencer orders, coordinate content and logistics and maintain our CRM database.  The ideal candidate will drive marketing initiatives through participation in planning, research, content creation, reporting and assisting with event and tradeshow coordination. 

Duties / Responsibilities: 

Artist Relations Support: 

Coordinate and respond to daily e-mail and phone inquiries for the Artist Relations department;

Manage CRM database for all artists / influencers and maintain current and organized data;

Coordinate promotional orders, product samples and physical marketing assets/supplies;

Consult with Customer Service, Engineering and Custom Shop teams in making product recommendations to artists and influencers;

Assist in coordinating artist planning, schedules, engagements, video/photo shoots and events;

Assist in managing contracts for endorsed artists, artist ambassadors and signature artists; 

Manage and execute new artist, influencer, reviewer gifts and promotions;

Ensure the company website’s artist page current and includes assets and relevant information;

Assist with reviewing new artists; applications;

Assist with coordinating content assets and timely transfer to social media team;

Ability to travel 10-15% of the time to trade shows, artist visits and concerts. 

Marketing Support: 

Coordinate and monitor marketing campaigns with project management tools;

Create and manage direct to consumer and business to business communications;

Assist in creating marketing briefs and campaign planning;

Collect and report on key metrics for marketing performance, artist relations activities and other projects;

Conduct research on trends, competitors and the music industry, to inform strategies and campaigns;

Assist in generating content (written, visual, etc.) for social media, website and other marketing channels;

Assist with onsite photography / videography. 

Miscellaneous: 

Coordinate and execute logistics for events and tradeshows, including guitar gear organization and maintenance;

Assist with coordinating new product alpha/beta testing;

Assist with various other marketing departmental projects/initiatives, as directed. 

Qualifications: 

At least 3 years of experience in a related marketing, advertising, administrator and/or events role;

Bachelor’s Degree in Marketing, Advertising, Communications, or related discipline;

Proficiency with the MS Office suite of products, including Teams;

Experience with Share Point, Asana, WordPress, Zendesk, AI platforms and Adobe Creative Suite (Photoshop and Premiere), a plus:

Exceptional oral and written communication and interpersonal skills; 

Astute time management, attention to detail, organizational, planning, effective multi-tasking, problem-solving, follow-through, customer service skills and ability to work to tight deadlines;

Guitar player, a plus, with a passion for music, guitars and guitar-related equipment;

Experience with photography and video skills, a plus;

Holder of valid CA driver’s license, with a clean and insurable driving record;

Ability to work effectively alone and within a collaborative team environment.  

Compensation:

$28.00 - $35.00 per hour DOE, for this full-time, non-exempt position.   

Benefits:

Medical, dental, vision, life insurance;

FSA/HSA with company contribution;

Paid vacation, sick time and public holidays;

401(K) with annual company match;

Employee discount on company products.   

Location:

Santa Barbara, CA. – Onsite Position