western financial
SEO Specialist (81147)
western financial, Calgary, AB, Canada
Truthfulness | Fairness | Value | Loyalty
As one of Canada's largest insurance providers, Western has more than 220 locations across Canada. With over 2,100 team members, our actions are anchored in our Guiding Principles, Truthfulness, Fairness, Value, and Loyalty. We take care to deliver the right insurance solution every time so our customers can live confidently.
Search Engine Optimization Specialist
In this role you will leverage your experience with Google Ad Manager, Google Analytics, and Price Per Click (PPC) tools to develop Western's Google Ad Campaign Strategy, driving lead volume through traditional and evolving AI search.
Here is what a typical day looks like
Location: Remote in Canada
Salary Range: $60,000 - $80,000
Requisition #: 81147
#LI-DNP
What if I don't meet every requirement?
If you're excited about the role but your experience doesn't check every box - we still encourage you to apply. You may be the right person for this role - or we might have another that suits you even better!
At Western, we are dedicated to building a diverse, inclusive, and authentic workplace in the communities we work and live in If you have questions or require accommodation, please reach out to us .
Health and Wellness
We take pride in providing programs that add value to our people's lives - after all, they are our greatest asset. Eligible employees receive a competitive compensation package consisting of 3 weeks' vacation, 14 wellness days, company matching investment and savings programs, and 100% employer-paid group benefits, including a health care spending account.
For over 20 years, supporting our local communities has been a part of everything we do - it's engrained in our culture though the Western Financial Group Communities Foundation.
#Tier1
As one of Canada's largest insurance providers, Western has more than 220 locations across Canada. With over 2,100 team members, our actions are anchored in our Guiding Principles, Truthfulness, Fairness, Value, and Loyalty. We take care to deliver the right insurance solution every time so our customers can live confidently.
Search Engine Optimization Specialist
In this role you will leverage your experience with Google Ad Manager, Google Analytics, and Price Per Click (PPC) tools to develop Western's Google Ad Campaign Strategy, driving lead volume through traditional and evolving AI search.
Here is what a typical day looks like
- Spearhead Google Ad Campaigns across various mediums to increase sales lead volume
- Generate data-driven insights to increase website traffic and performance metrics
- Analyze performance and optimize campaigns through Google Analytics
- Leverage AI tools to supplement Search Engine Optimization (SEO) performance
- 2+ years experience using Google Ads required, including managing Digital Ad Campaigns, Google Budgets, and conducting campaign post-mortems
- Degree/Diploma in Business, Marketing, or related field
- Experience with A/B testing, user behavior analytics, and heatmap tools
- Deep familiarity with consumer trends in the digital market
Location: Remote in Canada
Salary Range: $60,000 - $80,000
Requisition #: 81147
#LI-DNP
What if I don't meet every requirement?
If you're excited about the role but your experience doesn't check every box - we still encourage you to apply. You may be the right person for this role - or we might have another that suits you even better!
At Western, we are dedicated to building a diverse, inclusive, and authentic workplace in the communities we work and live in If you have questions or require accommodation, please reach out to us .
Health and Wellness
We take pride in providing programs that add value to our people's lives - after all, they are our greatest asset. Eligible employees receive a competitive compensation package consisting of 3 weeks' vacation, 14 wellness days, company matching investment and savings programs, and 100% employer-paid group benefits, including a health care spending account.
For over 20 years, supporting our local communities has been a part of everything we do - it's engrained in our culture though the Western Financial Group Communities Foundation.
#Tier1