Digital Channel, Marketing Manager, AWS Marketplace Marketing

Description AWS Marketplace is fundamentally changing how customers securely discover, try, subscribe to, and use third-party software, data, and services in the cloud. The AWS Marketplace Marketing team serves as the lead strategic and executional arm to facilitate customer-obsessed experiences across the buyer lifecycle by understanding, acquiring, nurturing, and retaining customers. We seek a Digital Channel, Marketing Manager who will provide vision and management of marketing-owned elements across all digital channels, including email, blog, web, paid social media, organic social media, and landing pages. This role will focus on three key dimensions: 1) evaluating content and determining opportunity areas to better meet customer needs, 2) conducting engagement and conversion rate optimization tests to improve channel performance, and 3) increasing discoverability through Search Engine Optimization (SEO) improvements and strategic content distribution. The ideal candidate has extensive experience managing omni-channel marketing programs to drive awareness, consideration, engagement, and retention through the customer lifecycle. This includes creating and publishing content across various digital platforms (experience with Adobe Experience Manager, Marketo, and social media management tools preferred). We are seeking a strategic builder with proven success overseeing agencies and multiple programs simultaneously, who has a track record of not only executing digital strategies but also leading A/B tests to better understand customer preferences. The ability to integrate historical engagement data and voice of customer insights to optimize channel performance and create new initiatives that meet both customer and business objectives is crucial. The Digital Channel, Marketing Manager will work closely with the Digital Marketing and Customer Experience teams to drive omni-channel alignment across all digital touchpoints. This role will also collaborate with Product Marketing to ensure brand alignment and test messaging optimization, and partner with Product and Engineering teams to leverage content best practices and technical enhancements cohesively to improve the overall digital experience. You'll be joining a collaborative and driven team that is shaping the future of B2B e-commerce. We obsess over our customers, support each other, and get things done. Key job responsibilities •Develop and implement a cohesive content and optimization strategy across all digital channels (email, blog, web, paid/organuc social media, and landing pages) aimed at meeting brand awareness, discoverability, consideration, engagement, subscription, and retention goals. •Analyze performance of digital channels and identify areas of opportunity to develop and optimize content to improve customer experience and business outcomes. •Lead aspects of digital production, from planning to publishing/optimization across multiple platforms. •Serve as a digital marketing expert, with a deep understanding of various platform functionalities (Adobe Experience Manager, Marketo, social media management tools, etc.). •Implement and continuously improve best practices for SEO to enhance online visibility and drive organic traffic. •Collaborate with internal stakeholders and manage external agencies to create required assets/content for all digital channels. •Work closely with Product and Engineering teams to share digital channel learning's and recommend future feature developments. •Track and synthesize engagement data across all digital channels, creating comprehensive monthly and quarterly reports for team stakeholders. Develop insights and action plans accordingly. •Balance project priorities and goals across stakeholders, ensuring a cohesive approach to digital channel strategy and execution. •Stay current with digital marketing trends and emerging technologies, recommending and implementing innovative strategies to improve channel performance. About the team ABOUT AWS: Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications 4+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience using Microsoft Excel to manipulate and analyze data Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Preferred Qualifications Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.