Manager, Content Marketing

SUMMARY In this new role, you will be responsible for developing and executing content marketing strategies, including SEO copywriting and CMS publishing. As Content Marketing Specialist, you will collaborate closely with the Manager of Performance Marketing and AVP of Digital Marketing, as well as cross-functional teams, to ensure alignment with overall marketing goals and objectives. KEY RESPONSIBILITIES Content Marketing: Content Creation: Create high-quality, engaging content for various channels, including blog articles, social media posts, videos, infographics, and email campaigns, and publish in Jonah, WordPress, Contentstack, and other content management systems as necessitated by our partners. Content Calendar: Manage a content calendar to ensure a consistent flow of content and timely delivery. Audience Engagement: Build and nurture relationships with our audience by creating content that resonates with their unique interests. Lead Generation: Implement content-driven lead generation campaigns and collaborate with operators marketing/sales teams to leads into customers. Marketing Automation: Build and manage workflows to optimize customer journeys across all channels, including email. OTHER DUTIES Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of this employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. TRAVEL Some planned and pre-scheduled overnight travel will be expected. MINIMUM REQUIREMENTS Bachelors degree in Marketing, Communications, or a related field (Masters degree is a plus). 5 years of proven experience in content marketing, including web publishing and marketing automation. Proficiency in content management systems (WordPress and Contentstack required; additional CMS experience preferred), SEO tools (e.g., Semrush, Moz, Ahrefs), and Google Analytics. General knowledge of paid media advertising platforms (Google Ads, Meta Ads). Excellent writing and editing skills. Ability to analyze data and make data-driven decisions. Creative thinking and problem-solving skills. Strong project management and organizational skills. Applicants must be able to pass a pre-employment drug screen. WHAT WE OFFER Flexible schedule: Monday-Thursday in office, Fridays optional to work remote Competitive Base Salary Annual Bonus Generous Paid Time Off and Holidays Employer-matching 401(k) Program Profit Sharing Program Student Debt Program well contribute up to $10,000 towards your student loans! Tuition Assistance Program Employee Stock Purchase Program purchase shares at a 15% discount Comprehensive and progressive Medical/Dental/Vision options And much more!https://welltower.com/newsroom/careers/ ABOUT WELLTOWER Welltower, anSandP500 company headquartered inToledo,Ohio, is driving the transformation of health care infrastructure. The Company invests with leading seniors housing operators, post-acute providers and health systems to fund the real estate and infrastructure needed to scale innovative care delivery models and improve people's wellness and overall health care experience.Welltower, a real estate investment trust ("REIT"), owns interests in properties concentrated in major, high-growth markets inthe United States,Canadaand theUnited Kingdom, consisting of seniors housing, post-acute communities and outpatient medical properties. More information is available atwww.welltower.com Welltower is committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. EOE/AA. Minority/Female/Sexual Orientat on/Gender Identity/Disability/Vet Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c) Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity