Ascend Plastic Surgery Partners
Marketing Manager
Ascend Plastic Surgery Partners, Birmingham, AL, United States
JOB DESCRIPTION
About Ascend Aesthetic Partners
Ascend Aesthetic Partners brings together a network of highly accomplished plastic surgeons committed to advancing aesthetic medicine and empowering patients to become their best selves.
Why us?
At Ascend Aesthetic Partners, we offer exciting career opportunities that allow you to grow professionally while making a significant impact on patient care in the plastic surgery and aesthetics industry.
JOB TITLE: Marketing Manager
Department: Operations
Reports to: Practice Manager
FLSA Status: Non-exempt
Date Prepared: 11/14/2024
SUMMARY
We are seeking a visionary and well-rounded Marketing Manager for our plastic surgery and aesthetic centers of excellence. This role is responsible for developing and executing annual comprehensive marketing plans to drive patient acquisition and engagement, along with the overall growth of our renowned plastic surgery practice of Hedden and Gunn and its affiliated Spa Graystone.
This position requires experience in all aspects of digital marketing, public relations and event planning. As the marketing leader for the practice, responsibilities center on patient acquisition strategies; campaigns and promotions; strengthening the practice's digital presence and optimizing inbound marketing tactics.
The ultimate measure of success will be the inbound flow of leads through the website, social media and other inbound marketing channels. This will require continual analysis of digital marketing KPIs and campaign optimization. To support your success, we are implementing an enterprise website and digital marketing platform to provide the visibility you'll need to respond proactively to changing market conditions. Supervisory experience is a plus as this role oversees a social media/marketing support position.
Communication is key as this position plays an integral role as the link between our larger group's centralized marketing strategy and your local execution. We are a highly collaborative organization with a focus on community, and we are searching for someone who can position this top-tier group of plastic surgeons front and center while having a positive effect on the business outcomes of the practice.
ESSENTIAL DUTIES AND RESPONSIBILITIES (Other duties may be assigned)
EDUCATION AND EXPERIENCE
PHYSICAL DEMANDS
While performing the duties of this job, the employee is regularly required to sit, stand, walk, reach with hands and arms, and to talk and hear. Employees may be occasionally required to climb or balance, stoop, kneel, or crouch. Employees must occasionally lift and/or move up to 50 pounds along with pushing and pulling. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
WORK ENVIRONMENT
While performing the duties of this job, employees may be exposed to risk of infectious diseases when interacting with patients and/or family members. The employee may be occasionally exposed to wet and/or humid conditions, moving mechanical parts, fumes, or airborne particles, toxic or caustic chemicals and vibration. The noise level in the work environment is usually moderate.
Ascend Aesthetic Partners Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws.
About Ascend Aesthetic Partners
Ascend Aesthetic Partners brings together a network of highly accomplished plastic surgeons committed to advancing aesthetic medicine and empowering patients to become their best selves.
Why us?
At Ascend Aesthetic Partners, we offer exciting career opportunities that allow you to grow professionally while making a significant impact on patient care in the plastic surgery and aesthetics industry.
JOB TITLE: Marketing Manager
Department: Operations
Reports to: Practice Manager
FLSA Status: Non-exempt
Date Prepared: 11/14/2024
SUMMARY
We are seeking a visionary and well-rounded Marketing Manager for our plastic surgery and aesthetic centers of excellence. This role is responsible for developing and executing annual comprehensive marketing plans to drive patient acquisition and engagement, along with the overall growth of our renowned plastic surgery practice of Hedden and Gunn and its affiliated Spa Graystone.
This position requires experience in all aspects of digital marketing, public relations and event planning. As the marketing leader for the practice, responsibilities center on patient acquisition strategies; campaigns and promotions; strengthening the practice's digital presence and optimizing inbound marketing tactics.
The ultimate measure of success will be the inbound flow of leads through the website, social media and other inbound marketing channels. This will require continual analysis of digital marketing KPIs and campaign optimization. To support your success, we are implementing an enterprise website and digital marketing platform to provide the visibility you'll need to respond proactively to changing market conditions. Supervisory experience is a plus as this role oversees a social media/marketing support position.
Communication is key as this position plays an integral role as the link between our larger group's centralized marketing strategy and your local execution. We are a highly collaborative organization with a focus on community, and we are searching for someone who can position this top-tier group of plastic surgeons front and center while having a positive effect on the business outcomes of the practice.
ESSENTIAL DUTIES AND RESPONSIBILITIES (Other duties may be assigned)
- Develop digital marketing strategy in collaboration with clinical leaders, surgeons and Ascend Aesthetic Partners' central marketing team
- Manage the marketing budget for the practice, responsible for ROI
- Assure the inbound flow of leads through the website and other digital marketing optimizations is maximized
- Weekly analysis of marketing KPIs and the ability to optimize campaigns
- Manage the individual outreach plans to build a patient base for new surgeons
- Responsible for overseeing the creation, curation, and posting of engaging content tailored to our local audience for social media platforms (Instagram, Facebook, YouTube)
- Manage and update the practice's website content to ensure current, accurate, patient-friendly, and compliant information is always available (e.g. before/after galleries, blogs,
- promotions) while continually improving SEO and SEM with the help of Ascend central marketing.
- Design and implement promotional campaigns and community events to increase awareness, patient acquisition, engagement, and retention, leveraging both digital and traditional marketing channels.
- Regularly report on campaigns and social media performance, providing actionable insights to refine and enhance tactics.
- Create print-based marketing materials, such as brochures, flyers, etc.
- Plan and execute events.
- Note: This job description is not intended to be all-inclusive. The employee may be required to perform other duties as assigned.
EDUCATION AND EXPERIENCE
- Bachelor's degree in marketing, communications, or a related field.
- Data analysis and data visualization
- Proven experience with digital content creation (video production & editing), website management, event planning and social media marketing
- Excellent writing, editing, and communication skills
- Strong organizational abilities with attention to detail, including project management
- Creative thinker, constantly seeking new and innovative ways to engage audiences.
- Collaborative and team-oriented
- Knowledge of healthcare, plastic surgery, or aesthetics market is preferred.
- HIPPA and patient privacy experience
- Previous experience with Google Business Suite online reputation management is a plus.
PHYSICAL DEMANDS
While performing the duties of this job, the employee is regularly required to sit, stand, walk, reach with hands and arms, and to talk and hear. Employees may be occasionally required to climb or balance, stoop, kneel, or crouch. Employees must occasionally lift and/or move up to 50 pounds along with pushing and pulling. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
WORK ENVIRONMENT
While performing the duties of this job, employees may be exposed to risk of infectious diseases when interacting with patients and/or family members. The employee may be occasionally exposed to wet and/or humid conditions, moving mechanical parts, fumes, or airborne particles, toxic or caustic chemicals and vibration. The noise level in the work environment is usually moderate.
Ascend Aesthetic Partners Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws.