Whop
Performance Marketing Designer
Whop, Brooklyn, NY
About Whop
Whop is on a mission to create a new paradigm of the internet - where connection, consumption, creation and commerce can happen all in one place. People come to Whop every month, from nearly every country, to learn new things, meet new people, and elevate their daily lives.
Less than 3 years into our existence, we have enabled tens of thousands of creators to earn nearly $400M by selling access to increasingly diverse digital offerings. Our apps infrastructure allows anyone to build a digital experience, and our marketplace offers creators a sleek storefront that can accept payments, seamlessly deliver digital products, and attract new customers.
We envision a future in which everyone is an internet entrepreneur. Join us in making that future a reality.
About the role
Salary: $150,000 + Expected TC: ~$190,000 with quarterly performance bonuses + a competitive equity package
♥ Unlimited PTO, Health, Vision, and Dental coverage
Brooklyn, NY: You'll work in our beautiful office building in front of Domino Park, facing the East River.
In office daily $20 lunch, $25 dinner Uber credits
In office state-of-the-art gym access in our beautiful office building. Annual Citi Bike Membership.
The performance marketing designer will will directly to our VP of Growth and will be responsible for designing all of our paid and email creatives.
What does the role look like?
This role will be our first dedicated performance marketing designer we've hired to focus solely on paid ads and email creatives. Day to day this role will consist of designing all of our paid and email assets. You will work closely with our paid, lifecycle, coaching partnerships, socials, and marketing team to execute on all design needs. Some example of email creatives you'll design range from our creator onboarding sequence, to new user sign up welcome journeys. On the paid side you'll be responsible for designing the templates we use for all catalog, tag, and coaching ads. We believe heavily in testing everything, so you can expect to create hundreds of different designs per week for paid/email. The more output you produce the more we can test new theories leading us to the most optimal designs over time.
A given week in this role will look like designing ~100 new paid ad templates we want to test + designing 5 new email templates we will be using for a new journey we're testing. Outside of designing you'll be working closely with the marketing team on strategy and metrics. This is a metrics heavy role, meaning you be expected to utilize metrics heavily when making new design iterations.
Your first 90 days will look like the following:
Whop is on a mission to create a new paradigm of the internet - where connection, consumption, creation and commerce can happen all in one place. People come to Whop every month, from nearly every country, to learn new things, meet new people, and elevate their daily lives.
Less than 3 years into our existence, we have enabled tens of thousands of creators to earn nearly $400M by selling access to increasingly diverse digital offerings. Our apps infrastructure allows anyone to build a digital experience, and our marketplace offers creators a sleek storefront that can accept payments, seamlessly deliver digital products, and attract new customers.
We envision a future in which everyone is an internet entrepreneur. Join us in making that future a reality.
About the role
Salary: $150,000 + Expected TC: ~$190,000 with quarterly performance bonuses + a competitive equity package
♥ Unlimited PTO, Health, Vision, and Dental coverage
Brooklyn, NY: You'll work in our beautiful office building in front of Domino Park, facing the East River.
In office daily $20 lunch, $25 dinner Uber credits
In office state-of-the-art gym access in our beautiful office building. Annual Citi Bike Membership.
The performance marketing designer will will directly to our VP of Growth and will be responsible for designing all of our paid and email creatives.
What does the role look like?
This role will be our first dedicated performance marketing designer we've hired to focus solely on paid ads and email creatives. Day to day this role will consist of designing all of our paid and email assets. You will work closely with our paid, lifecycle, coaching partnerships, socials, and marketing team to execute on all design needs. Some example of email creatives you'll design range from our creator onboarding sequence, to new user sign up welcome journeys. On the paid side you'll be responsible for designing the templates we use for all catalog, tag, and coaching ads. We believe heavily in testing everything, so you can expect to create hundreds of different designs per week for paid/email. The more output you produce the more we can test new theories leading us to the most optimal designs over time.
A given week in this role will look like designing ~100 new paid ad templates we want to test + designing 5 new email templates we will be using for a new journey we're testing. Outside of designing you'll be working closely with the marketing team on strategy and metrics. This is a metrics heavy role, meaning you be expected to utilize metrics heavily when making new design iterations.
Your first 90 days will look like the following:
- Within 30 days, you will design your first 100 ads and 10 emails
- Within 60 days, you will be owning all paid + email creative
- Within 90 days, continue designing all new creatives + working closely with the team on metrics/strategy
- You will be responsible for
- Designing all of our paid ad creatives plus all email creative designs
- Iterate on hundreds of designs weekly
- Test out tons of new concepts
- Review the metrics from your assets to find areas of improvements
- Day to day will look like
- You will have a list of paid and email creatives we need to knock out and design them all
- Review metrics with the team to find areas of improvement
- Have strategy jams
- Resources
- Smartest people ion the space
- 30,60,90
- 30 - Get ramped up and design your first ~100 ads and 10 emails
- 60 - Own all paid amd email designs
- 90 - Be designing + helping own strategy
- You must have worked directly with creators running online businesses previously or had your own online business.
- You are metrics obsessed/driven and use metrics to inform design decisions.
- You have a passion for our mission at Whop. You live and breathe creators and will work relentlessly to help them earn a sustainable income on our platform.
- You are scrappy and do whatever it takes to get the job done.
- You want to grind and get your hands dirty.
- You are highly resourceful and an executor who can produce results in a highly ambiguous environment.
- You are analytical and are comfortable understanding and using data to gain and take action on business insights.