Sr Director, Growth Marketing

About Caribou

At Caribou, we care about giving people financial freedom so they can focus on what's most important to them. Today, less than two percent of Americans refinance their auto loans despite drastic increases in the cost of new and used cars. We see huge potential to help folks reduce their monthly auto expenses, as well as increase the predictability of those expenses over time. We do this by building technology to pair customers with community banks and credit unions, and ushering them through the process quickly. On average, our drivers save $115/month on their car loans while protecting their investment long term.

Caribou is led by leaders from the technology, automotive, and finance industries. We're proud to be backed by a great team of investors, including QED Investors, Goldman Sachs, Moderne Ventures, Accomplice, Link Ventures, Motley Fool Ventures and others.

In this role, you will...

• Develop and execute marketing strategies to maximize growth from existing channels, including paid search, direct mail, affiliate, email/sms, SEO, etc.
• Identify, test and implement new marketing channels and strategies to deliver on our overall growth and CAC targets
• Utilize consumer insights and analytics to develop, test, and implement new lifecycle marketing strategies that will increase conversion across the funnel
• Develop and implement a content strategy to attract, engage, educate, and convert prospective customers across the funnel
• Direct the creative development process for marketing campaigns, ensuring that the creative is on brand and aligned with business objectives; implement creative testing process to drive continuous improvement
• Closely collaborate with Product, Sales, and Partnerships colleagues to identify and implement new growth opportunities
• Manage an in-house marketing team of 5-7 FTEs and contractors, as well as agency partners
• Closely monitor competitive landscape and industry trends to identify new risks and opportunities, and quickly adapt to market changes

This role can be based out of our Caribou office in Denver, CO. Alternatively, this role may work remotely from a state where Caribou operates, with a preference for the Chicago, IL, Denver, CO or San Francisco, CA markets.*

This role will require attendance at occasional in-person team meetings at one of our offices.

About You:

You, like us, are driven to achieve your goals. At Caribou, we have just three core values: Give a damn. Velocity. Make the assist. We're motivated. We race towards our goals. And we help each other along the way.

• Bachelor's degree or higher in business, finance, or related field
• 10+ years of hands-on experience in performance marketing and lead gen, including 5+ years in leadership roles; preferably in a start-up fintech or financial services context
• In-depth knowledge of all performance marketing channels including paid search, direct mail, Meta, affiliate, SEO, programmatic ads, and native advertising, with strong understanding of the current landscape and evolving capabilities
• Extensive lifecycle marketing experience and deep understanding of marketing automation platforms and best practices
• Significant experience utilizing customer segmentation, targeting, and personalization across email, SMS and paid channels to increase acquisition and conversion rates
• Experience with conversion rate optimization and A/B testing across the funnel
• Strong familiarity with marketing analytics tools and platforms for campaign measurement and attribution
• Strong leadership and team management skills, with extensive experience developing and managing high performing teams
• Detail oriented with strong organizational and project management skills, and an ability to effectively work on multiple initiatives simultaneously
• Strong communication and interpersonal skills, with the ability to build strong relationships and work collaboratively with internal stakeholders, partners and vendors

How we will take care of you:

Everyone at Caribou is a valued team member. Our compensation and benefits package includes:

• Competitive compensation: $168-210k
• Eligible for annual performance-based incentive
• Equity options
• 401k savings program
• Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents.
• Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance.
• Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance.
• Up to $1,000 per year for eligible professional development expenses.

Our Core Values

We come from all walks of life and are joined together by our shared values, which guide our work and how we work together.

• Give a damn. What we're doing matters. We show up determined to deliver results, and we love it.
• Velocity. We're intentional about where we're going and we race towards it.
• Make the assist. We have diverse strengths. We offer and ask for help so we all win.

Caribou is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above, and the scope and responsibilities are subject to change. A pre-employment background check is required as a condition of employment.

*Caribou does not currently have employee operations in AL, AK, AR, CT, HI, ID, IN, IA, KY, MS, MT, NE, NM, ND, OK, RI, SD, WV, WY.

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