Regional Director, Public Relations, East Region

Overview:
The Regional Director of Public Relations will spearhead strategic initiatives aimed at driving earned media coverage and promoting a positive image for parks within the region. This role demands expertise in media relations, strategic planning, and cross-functional collaboration. The Director will oversee a team dedicated to generating media attention for consumer events, new attractions, and significant promotional periods for parks within the region. Additionally, will guide crisis communication strategies to ensure effective responses to any issues that may arise.

Region: East

Location: To be located near or at a park within the East Region or Charlotte Corporate Office

Parks Supporting:

• Six Flags Great Escape
• Six Flags New England
• Six Flags Great Adventure
• Six Flags America
• Dorney Park
• Kings Dominion & Soak City
• Carowinds
• Six Flags Over Georgia
• Six Flags White Water
• Six Flags Over Texas
• Schlitterbahn New Braunfels
• Schlitterbahn Galveston
• Six Flags Hurricane Harbor Splashtown
• Six Flags Fiesta Texas

Responsibilities:

• Lead regional strategic public relations initiatives aimed to promote regional parks, focusing on improving awareness, managing reputation and enhancing each park's image.
• Align earned media strategies with regional goals through collaboration with key stakeholders.
• Guide the regional public relations team in building and maintaining relationships with key media outlets and stakeholders for their respective parks.
• Oversee public relations planning and execution, leading the team in organizing press events, media campaigns, and community outreach to parks in the region.
• Direct crisis communication strategies and guide the team during critical situations.
• Implement a media reporting structure to measure PR effectiveness and provide regular updates to regional leadership.
• Provide leadership, mentorship, and professional development to team members, fostering a collaborative and high-performance environment.

Qualifications:

• Bachelor's degree in Public Relations, Communications, Journalism, or related field.
• Minimum of 6 -8 years of experience in public relations, communications or media relations.
• Proven leadership and team management experience.
• Excellent written and verbal communication skills.
• Strong media relations and crisis communication skills.
• Ability to think strategically and manage multiple projects simultaneously.
• Familiarity with media monitoring tools and data analysis.