Marketing Manager

POSITION SUMMARY

The incumbent in this position is responsible for coordinating, implementing, creating and managing advertising strategies that uphold the corporate image and property identity. Managing and developing budget process and building an overall strategic platform for the brand. The incumbent is also responsible for overseeing all local/national advertising campaigns and on- property advertising opportunities.

Additionally, the Marketing Manager is responsible for the planning and implementation of casino promotions. This position is responsible for overseeing and directing all public relations efforts as well as directing, managing and executing all social media strategies for the property.

GENERAL ACCOUNTABILITIES

(The following statements are intended as general illustrations of the work in this class and are not all inclusive for specific positions.)

• Evaluate and recommend advertising opportunities and schedules for the overall property and the various departments.
• Liaise with Brand and Advertising Agency on the creation of new artwork.
• Manage on-property advertising schedules, locations and postings.
• Manage use of intellectual property by vendors and approved media outlets.
• Be the brand ambassador for the organization to ensure compliance with all Hard Rock International brand standards.
• Coordinates and executes photo shoots and film shoots on property.
• Handle requests pertaining to media inquiries, interview appointments and photography/video queries to create the greatest opportunities for the promotion of the Hard Rock Hotel & Casino Sioux City's positive image and to maintain good relations with media.
• Conceptualize and distribute press materials in proper AP format including press releases, media alerts, property listings and comprehensive one-off media kits, when appropriate.
• Coordinates and executes media, property-wide and red-carpet opportunities including compilation of inquiring media/VIPs, staffing events, escorting photographers and the disbursement of photos/video to media post-events.
• Maintain and produce media library including photos and digital content for internal marketing department use, as well as external media usage.
• Manage the interpretation, development, and supervision of internal communications to ensure that information is consistent with the efforts to promote Hard Rock Hotel & Casino Sioux City's image.
• Direct social media strategy with contract social media agency for all platforms including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
• Respond to customer reviews on social platforms daily and route feedback for guest recovery or comments to appropriate departments for follow up.
• Work with web agency and supervise the updating of the Hard Rock Hotel & Casino Sioux City website on a consistent and timely basis.
• Responsible for developing the monthly marketing calendar while adhering to allocated budget constraints.
• Review all Iowa Racing and Gaming Commission (IRGC) submissions for approval of promotional rules
• In conjunction with the, Director of Marketing provide direction on direct mail and email strategies for the organization.
• Manage the direct mail schedule, overseeing postage statements, art proofing, and variable data verification.
• Collaborate and engage in meetings to discuss agenda with internal teams as well as reoccurring calls/meetings with contracted agencies.
• Accountable for communicating entertainment announcements to both internal and external audiences.
• Tasked with configuring shows and events within the ticketing software.
• Build and sustain professional relationships with external vendors through sourcing continuity programs, VIP gifts, or similar.
• Responsible for consistently updating and managing the disassociated patron database on a weekly basis
• Oversee mobile app messaging, SMS communications, and email distribution to the player database.
• Address customer complaints and comments promptly, ensuring exceptional customer satisfaction
• Perform other related duties as may be assigned.

WORKING CONDITIONS/ESSENTIAL FUNCTIONS

Must have ability to:

• Effectively communicate with all levels of team members as well as outside contacts.
• Proof and edit all advertising materials for which responsible.
• Develop, review and comprehend all necessary documentation.
• Perform and/or learn aspects of marketing that may, or may not, be included in this job description.

JOB QUALIFICATIONS

• Must have a bachelor's degree in Advertising, Marketing or related field.
• Must have a minimum of 5 years' experience in a related field or equivalent combination of education and experience.
• Knowledge of local, regional and national print media.
• Strong organizational skills.
• Strong managerial skills.
• Must be detailed oriented and have strong time management skills.

REGULATORY AND COMPLIANCE RESPONSIBILITIES

In addition to the other duties described herein, every team member has the following responsibilities related to compliance with laws and regulations:

• Attend required training sessions offered by the Hard Rock Hotel & Casino Sioux City.
• Perform the duties described in compliance with local laws and regulations.
• Take the necessary steps to ensure minors are not allowed to gamble or loiter in gambling areas, drink alcoholic beverages, or purchase tobacco.
• Have knowledge of the ordinances, regulations, laws, policies, and procedures relating to the team member's department.
• Have knowledge of the Property's programs to address problem gambling.
• Consults with the appropriate individuals and maintains and effective system of written policies, procedures, and internal controls to ensure compliance with Iowa Gaming Regulations and Internal Controls.
• Takes the appropriate steps to investigate exceptions, fraud, and potential violations and report such instances to the appropriate levels of management.
• Reports any acts of wrongdoing on behalf of any staff member that they have knowledge of.

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