Senior Director, Marketing

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation, and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute, and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

UMG is presently seeking a Marketing Senior Director to be a part of the labels marketing pod structure located in Santa Monica who will oversee and direct all aspects of day-to-day marketing and will partner with our label departments and artists to develop marketing campaigns and strategize the best course to market for their releases. This role will work in tandem with the various departments under the direction of the EVP, Marketing.

How you'll CREATE:

• Marketing Strategy: Work with our partners to create a strong marketing campaign that is engaging fans, raising visibility, and driving commercial results.
• Project Management: Act as the marketing lead for specific projects and labels. This includes developing the overall marketing plan, budget and strategy for the campaign and then executing it.
• Marketing Plans: When not running a campaign, the candidate will be responsible for guiding our partners in creating well thought out and creative plans.
• Project Invoicing/budgeting: Work with finance and marketing partners to route PO and invoicing information
• Label Meetings: Be available for all label meetings to act as a sounding board and strategist.
• Weekly Updates: Create weekly updates for the team highlighting growth areas and opportunities on priority releases. Also work with label partners to ensure they are consistently delivering concise updates.
• Label Relations: Available during negotiations as it relates to marketing strategy and label relations. This role is generally the first point of contact after a deal has been signed so that marketing plan development and marketing strategy can begin immediately to maximize timelines.
• Digital Marketing Strategy: Work with the digital department to ensure that our partners are creating creative, innovative campaigns that engage fans utilizing pre-existing social platforms and new technologies.
• New Opportunities: Consistently looking to find new third-party partners that can help market and promote our partners. Also work with pre-existing partners to develop new ways to help raise our partners' profiles.

Bring your VIBE:

• Advanced level artist relations and/or third-party distribution experience in a consumer-focused 3+ years' experience in music industry marketing
• College degree preferred
• Existing relationships with labels and/or brands and existing contacts at digital platforms
• 5+ Years Experience, Marketing Director / Product Manager
• Experience strategizing and executing marketing campaigns, as well as pitching proposals for prospective clients (please be prepared to provide examples of or discuss campaigns you've worked on)

• Knowledge of social media best practices and how to put together a social media plan, build a fan base, etc.
• Must be tech savvy with deep understanding of current & forthcoming technologies and general market trends
• Must have strong music industry relationships and vision to work with in house and 3rd party PR, Promo and online marketing teams
• Experience with cross-promotional marketing and branding
• Candidates should be creative, innovative, detail-oriented, and resourceful.
• Must be able to prioritize and multi-task
• Build and manage artist budgets to support online marketing
• Degree qualified or equivalent experience.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
  
  • 100% coverage for out-patient mental health services
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • A lifetime fertility support allowance of $30,000 to plan participants
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:
  
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

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Job Category:
Marketing, Streaming & Digital Media