Email Marketing Program Manager
Diverse Lynx, Bellevue, WA, United States
CRM Functional Marketing Processes; Program Manager
Roles & Responsibilities:
? co-ordination and execution of digital marketing programs. This includes ownership of the build and deployment of various marketing programs including validation and testing.
? Coordinate with various teams including design, editorial and client to create a cohesive marketing calendar.
? bility to perform and support all marketing campaign efforts including segmentation, HTML production/testing and quality assurance of all outbound campaigns across email.
? Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.
? Track ongoing progress of projects and deliver timely updates to clients.
? Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively
? Be knowledgeable on digital marketing best practices, technologies and trends. CAN-SPAM best practices and GDPR compliance is followed.
? Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing
? Monitor daily campaign deliverability, ensuring high inbox success rate for all campaigns.
? Leverage campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing, personalization, and segmentation
Technical/Functional Skills:
? Work with engineering partners to manage new data requirements, and rationalize the campaign roadmap accordingly
? 10+ years of campaign management skills, ability to multitask effectively, and work cross-functionally
? 8+ years of experience with SFMC, AEM, Client, Hubspot, Eloqua
? Experience as a project manager in an agile project environment
? Content / HTML experience ? Content Testing and QA
? bility to thrive in a fast-paced, fluid environment
? Intermediate MS Excel
? bility to multi-task and manage stakeholders within a dynamic business environment
? Extremely detail-oriented approach with strong analytical skills
? Extensive understanding of digital marketing business practices
? Knowledge of end-to-end campaign management processes
? Excellent technical & analytical skills with strong business acumen
? Previous experience working with Microsoft will be an added advantage
? Passion to drive improvement in the overall customer experience
? Experience working across multiple agencies/stakeholders and teams
? Basic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshooting
? Familiar with project management tracking tools like Azure Dev Ops, MS Projects, Jira, etc.
? Experience managing a team is a plus
? Motivate the team and manage deliverables on a day-to-day basis
Qualifications:
? 10-12 years of experience
? Location for the position will be in Bellevue , WA
? Bachelors or Master's Degree
Note: Diverse Lynx LLC is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without any discrimination. All applicants will be evaluated solely on the basis of their ability, competence, and performance of the essential functions of their positions. We promote and support a diverse workforce at all levels in the company. This is not an unsolicited mail and if it is not intended for you or you are not interested in receiving our e-mails, you can unsubscribe. We are sorry for any inconvenience