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Ilitch Sports & Entertainment

Vice President of Media Sales

Ilitch Sports & Entertainment, Detroit, MI


Amaze, Inspire, Unite

Job Summary:

The Vice President of Media Sales will serve as IS+E's internal expert on all things media. Position to coordinate all reporting of revenue, cost analysis weekly so that the Organization is aware of all aspects of the Media platform. This position will be responsible for collaborating and cross selling with the SVP of Partnerships, VP of Partnership Sales and other Corporate Partnership personnel.

Key Responsibilities:
  • Plan & oversee 360-degree marketing campaign in all Media platforms.
  • Accountable for achieving media, radio sales, sponsorship targets/goals of organization
  • Manage Radio & TV personnel and staff workflow on a daily basis.
  • Report & oversee Radio & TV inventory in terms of availability, fulfillment and reporting.
  • Oversee all sales activities associated with Radio & TV inventory.
  • Join Meetings & Calls with CP Team when discussing Media Platform.
  • Collaborate with Partnership Sales Teams to convert media partners into sponsors and sponsors into media partners.
  • Stay informed on industry trends, market conditions and competitor activities.
  • Maximize revenue on Direct-to-Consumer Streaming platforms for both the Tigers and Red Wings.
  • Use ratings, qualitative and market trend data to negotiate program ratings and advertising rates with advertising agencies to maximize revenue (Manage Nielsen relationship).
  • Coordinate the Corporate Sales team and Marketing staff on all contractual obligations relating to in and out-of-arena programs to fulfill media agreement obligations.
  • Troubleshoot challenges or issues that arise as it pertains to media broadcast.
  • Work with Internal Departments to level team assets.
  • Develop a holistic sports approach highlighting the entire sports programming portfolio.
  • Partner with all internal departments complementary sports programming including pre-game coverage, highlight shows, documentaries, and podcasts.
  • Create a cross-channel messaging strategy to increase engagement among Paramount+ sports fans and enhance the sports viewing experience.
  • Identify and develop new marketing tactics and opportunities to drive additional listenership viewership and subscribers within the sports ecosystem.
  • Other duties as assigned.


Required Knowledge, Skills and Abilities:
  • Bachelor's degree required; bachelor's degree in business or sports management preferred.
  • Minimum of ten (10) years' experience working in sports marketing, media.
  • Strong communication skills and ability to foster strong relationships cross-functionally.
  • A data-driven approach to marketing, with experience analyzing and reviewing results.
  • Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and teams.
  • Excellent oral and written communications skills with strong attention to detail.


Working Conditions:
  • Irregular and extended hours including nights, weekends, and holidays.
  • Exposure to moderate - high noise level.
  • Frequent visual/auditory attention.


All items listed above are illustrative and not comprehensive. They are not contractual in nature and are subject to change at the discretion of Olympia Entertainment.

Olympia Entertainment is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.

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