Head of Marketing
About the Company
Innovative Bitcoin layer-one stablecoin
Industry
Financial Services
Type
Privately Held
About the Role
The Company is in search of a visionary Head of Marketing to lead the marketing efforts for its innovative self-custodied layer-one Bitcoin stablecoin. The successful candidate will be tasked with driving adoption, brand recognition, and growth within the Bitcoin DeFi and the broader crypto ecosystem. This senior role demands a dynamic leader with a strong passion for Bitcoin DeFi, Ordinals, and Runes, and a deep knowledge of Bitcoin, DeFi, and the crypto landscape. Key responsibilities include developing and implementing comprehensive marketing strategies, building and managing a marketing team, and collaborating with cross-functional teams to ensure the success of the protocol. The Head of Marketing will also be expected to monitor market trends, manage the marketing budget, and represent the company at crypto conferences and events. Applicants for the Head of Marketing position at the company should have a minimum of 2 years of Director-level marketing experience, with at least 1 year in the crypto industry, preferably with a focus on DeFi. The role requires a candidate with a proven track record in designing and executing impactful marketing campaigns, as well as exceptional communication skills to simplify complex technical concepts for diverse audiences. The ideal candidate will be adept at translating technical information into compelling marketing content and will be responsible for ensuring that the marketing strategies are data-driven and aligned with the organization's objectives and KPIs. A strong background in managing a marketing budget and a focus on maximizing ROI is essential.
Travel Percent
Less than 10%
Functions
- Marketing