Principal, Digital & Email Marketing

Contemporary Staffing Solutions (CSS) seeks a dynamic and strategic Principal, Digital & Email Marketing professional , to lead and optimize our digital and email marketing initiatives. This remote opportunity starts at $105,000/year! This role will be responsible for developing, executing, and managing marketing campaigns aimed at enhancing customer engagement and retention across a variety of products. The ideal candidate will have a strong background in both digital and email marketing, a passion for data-driven decision-making, and an ability to collaborate with cross-functional teams to drive impactful results.

Key Responsibilities:

• Drive the planning, execution, and optimization of digital and email marketing campaigns, focusing on lead generation, conversion, and customer retention.
  
• Work closely with finance, analytics, sales, and technology teams to align marketing efforts with business goals and improve customer recapture strategies.
  
• Oversee email marketing operations, including segmentation, targeting, compliance, and list management. Ensure campaigns are optimized for performance and deliverables are met on time.
  
• Analyze campaign performance metrics and provide insights for optimization. Present detailed reports and recommendations to senior leadership.
  
• Implement a test-and-learn approach to continuously improve campaign performance and explore new strategies, technologies, and best practices.
  
• Partner with sales teams to ensure effective lead management, focusing on improving lead quality and marketing-sourced revenue.
  
• Develop and refine customer nurture journeys and digital touchpoints to enhance engagement and retention.

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
  
• 5+ years of experience in email and digital marketing, with a proven track record of managing impactful campaigns.
  
• 2+ years of experience with a CRM platform such as Salesforce Marketing Cloud.
  
• Experience in marketing analytics and the ability to translate data into actionable insights.
  
• Demonstrated success in creating and executing email marketing strategies that drive significant results.
  
• Strong knowledge of digital marketing tools and platforms.
  
• Excellent project management skills with the ability to handle multiple priorities.
  
• Strong communication and presentation skills, capable of interacting with senior stakeholders.
  
• Analytical mindset with a keen attention to detail.

Contemporary Staffing Solutions (CSS) has been a leading provider of contract, temporary, temporary-hire & direct hire solutions. We began as a staffing agency and evolved to a national provider of workforce management solutions with a niche recruitment focus in Accounting & Finance, Call Center & Office, Human Resources, Sales & Marketing, & Information Technology. To learn more about CSS, visit our website: www.ContemporaryStaffing.com.