Field Marketing Manager

Overview About TP Teleperformance is a global, digital business services company. We deliver the most advanced, digitally powered business services to help the world’s best brands streamline their business in meaningful and sustainable ways. With more than 410,000 inspired and passionate people speaking more than 300 languages, our global scale and local presence allow us to be a force of good in supporting our communities, our clients, and the environment. Benefits of working with TP include Paid Training Competitive Wages Full Benefits (Medical, Dental, Vision, 401k and more) Paid Time Off Employee wellness and engagement program Purpose We are seeking a results-driven, strategic Field Marketing Manager to lead high-impact, high-touch field marketing initiatives targeting enterprise and upper mid-market named accounts. This individual will bring expertise in revenue marketing and account-based marketing (ABM) to drive brand awareness, pipeline growth, and revenue. The ideal candidate will have a proven track record of executing executive-focused, in-person and virtual events, such as roundtables, satellite dinners, industry conference activations, webinars, and immersive client/prospect gatherings. They will be responsible for designing and delivering engaging experiences that resonate with our target accounts and position our brand as a leader in the market. Join us to lead high-touch, strategic field marketing efforts that directly influence our brand perception, pipeline growth, and revenue generation among top-tier accounts. This position is 100% work at home. Target Salary Range: $70-90,000 Responsibilities Your Responsibilities Pipeline & Revenue Generation: Drive field marketing efforts that build brand awareness, influence pipeline growth, and accelerate revenue. Ensure lead follow up post event and measure the effectiveness of all events and other initiatives, demonstrating the impact on account progression, engagement, and business development outcomes. Event Ownership & Execution: Lead the planning, promotion, and execution of high-touch events including executive roundtables, satellite dinners, and industry conference activations. Develop engaging content, themes, and experiences for owned events and leverage data-driven insights to enhance impact and relevance for target accounts. Account-Based Marketing (ABM) Focus: Implement an ABM approach in field marketing activities to ensure precise targeting, personalized engagement, and relevance for key accounts. Partner with integrated and digital marketing as well as business development and client success teams to ensure alignment on target accounts, messaging, and follow-up strategies. Collaboration & Cross-Functional Partnership: Partner closely with integrated marketing, business development, and customer success teams to ensure strategic alignment, account insights, and seamless hand-offs. Work with digital, demand generation, and content teams to create tailored messaging, materials, and promotions that amplify field marketing efforts. Content Creation & Storytelling: Craft compelling event narratives, talking points, and content that resonates with C-suite and senior-level attendees. Develop follow-up strategies to nurture relationships and continue engagement with prospects and clients post-event. Budget Management: Manage budgets and resources efficiently, ensuring optimal allocation toward high-impact initiatives. Maintain cost-effective approaches without compromising quality or impact. Strategic Planning: Develop and execute comprehensive field marketing strategies aligned with revenue and ABM goals, targeting enterprise and upper mid-market accounts. Collaborate with business development, account management, and growth marketing teams to align field marketing initiatives with account and business objectives. Qualifications Qualifications Experience: 7+ years of field marketing experience, with a proven background in executing high-touch, executive-level events. Strong understanding of ABM strategies and revenue marketing practices in B2B, enterprise-focused settings. Proven Track Record: Demonstrated success in planning and executing events that drive awareness, engagement, and revenue. Experience with managing complex logistics, vendor relationships, and event promotion for both in-person and virtual formats. Strategic & Data-Driven: Ability to think strategically and make data-driven decisions. Strong understanding of key metrics for evaluating event success, pipeline impact, and ROI. Communication & Interpersonal Skills: Exceptional written and verbal communication skills. Ability to build strong relationships with business development, account management, marketing, and leadership stakeholders. Account-Based Marketing (ABM) Expertise: Skilled in account selection, personalization strategies, and account-based metrics. Experience in collaborating with account and business development teams to tailor initiatives for target accounts. Project Management: Strong organizational skills with a keen attention to detail. Ability to manage multiple projects, timelines, and stakeholders effectively. Creativity & Innovation: Creative approach to designing memorable, high-impact experiences for executive audiences. Constantly seeking ways to differentiate our brand through innovative event formats, narratives, and in-event content and experiences. Preferred Qualifications: Experience in the business process outsourcing, professional services, or B2B technology industries. Proficiency with CRM (e.g., Salesforce), marketing automation tools (e.g., Marketo), and ABM platforms (e.g., Demandbase). Familiarity with analytics and reporting to track event effectiveness and ABM impact on pipeline and revenue. Travel: Please expect a high degree of travel for this position – approximately once monthly but based on the needs of the business Be Part of Our TP Family It is our mission to always provide an environment where our employees feel valued, inspired, and supported, so that they can bring their best selves to work every day. We believe that when employees are happy and healthy, they are more productive, creative, and engaged. We are committed to providing a workplace that is conducive to happiness and a healthy work-life balance. We also believe that to be our best selves, we need to be surrounded by people who are positive, supportive, and challenging. We are committed to creating a culture of inclusion and diversity, where everyone feels welcome and valued. Teleperformance is an Equal Opportunity Employer Job Locations US-FL-Tallahassee | US-AZ | US-AR | US-CT | US-DE | US-FL | US-GA | US-ID | US-IL | US-IN | US-IA | ... Requisition ID 2024-57355 Category Marketing Country United States