PSSI
Growth Marketing Director
PSSI, Atlanta, GA
WHO YOU ARE:
The Growth Marketing Director will spearhead the development and execution of strategic marketing initiatives to accelerate growth across the enterprise. This role is essential for expanding our market presence, generating new business opportunities, and positioning PSSI as a trusted authority and preferred partner in the food industry. The ideal candidate will have a proven track record of delivering measurable results in a fast-paced, competitive B2B environment.
WHO WE ARE:
OUR VISION:
To be the leading food safety solutions company that owns the standard of health and safety for our PSSI family and brand protection for our partners.
WHAT YOU WILL DO:
The Growth Marketing Director will develop and implement strategic approaches to accelerate customer acquisition, engagement, and retention across various digital platforms. This role requires a deep understanding of performance marketing, analytics, and cross-functional collaboration to drive sustainable growth and optimize marketing efforts. Job duties include:
YOUR MUST HAVES:
WHAT WE PREFER YOU HAVE:
OUR ENVIRONMENT:
This is a hybrid role, partially based at the Corporate Headquarters, combining time in a traditional office setting with remote work from your professional home office. You will be expected to work on-site at minimum three days a week. The position requires sitting for extended periods of time while working on a computer.
WHAT WE OFFER:
Packers Sanitation Services, Inc. (PSSI) is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, creed, sex, gender, gender identity, national origin, citizenship status, uniform service member status, veteran status, age, genetic information, disability, or any other protected status, in accordance with all applicable federal state, and local laws. PSSI is committed to complying with the laws protecting qualified individuals with disabilities. PSSI will provide a reasonable accommodation for any known physical or mental disability of a qualified individual with a disability to the extent required by law, provided the requested accommodation does not create an undue hardship for the Company and/or does not pose a direct threat to the health or safety of others in the workplace and/or to the individual. If a team member requires an accommodation, they must notify the site manager or the Corporate Human Resources Department. If an applicant requires an accommodation, they must notify the hiring manager and/or the Recruiter hiring for the position.
YOUR NEXT STEPS:
APPLY! All applications will be reviewed, and qualified candidates will be contacted to continue into the interview process. If you feel like you are a good fit for this position, APPLY! If you want to be a part of a large organization that treats you like family, APPLY NOW!
The Growth Marketing Director will spearhead the development and execution of strategic marketing initiatives to accelerate growth across the enterprise. This role is essential for expanding our market presence, generating new business opportunities, and positioning PSSI as a trusted authority and preferred partner in the food industry. The ideal candidate will have a proven track record of delivering measurable results in a fast-paced, competitive B2B environment.
WHO WE ARE:
- The Leader in food-industry-related contract sanitation and food safety
- Over $1 Billion in sales with an excellent history of organic and acquisition growth
- Over 13,000 team members throughout North America
- Corporate headquarters in Atlanta, Georgia with team members working in over 300 customer plants throughout North America
OUR VISION:
To be the leading food safety solutions company that owns the standard of health and safety for our PSSI family and brand protection for our partners.
- Safety: We are committed to the health and safety of our team members and set the standard of food safety for the protection of our customers' products and brands.
- Integrity: We speak with candor, act with transparency, follow through on our commitments and abide by our principles and values.
- Team: We respect and value our team members, embrace diversity, and invest in their development through coaching and training.
- Customer Focus: We strive to exceed our internal and external customers' expectations through open communication, relationships, and continuous improvement.
- Achievement: We manage our business to provide opportunities and stability for our team members, and bring value to our customers, owners, and the communities we serve.
WHAT YOU WILL DO:
The Growth Marketing Director will develop and implement strategic approaches to accelerate customer acquisition, engagement, and retention across various digital platforms. This role requires a deep understanding of performance marketing, analytics, and cross-functional collaboration to drive sustainable growth and optimize marketing efforts. Job duties include:
- Marketing Strategy & Leadership:
- Develop and implement an integrated B2B marketing strategy aligned with the company's business goals.
- Guide and mentor the marketing team to ensure successful execution of campaigns.
- Establish KPIs and track performance metrics, optimizing strategies based on data and insights.
- Collaborate closely with the sales team to align marketing efforts with sales goals and strategies.
- Lead Generation & Demand Generation:
- Design and execute lead generation programs using inbound and outbound marketing strategies.
- Implement account-based marketing ("ABM") tactics to target high-value customers.
- Develop email marketing, content marketing, and digital campaigns that nurture leads and move them through the sales funnel.
- Market Research & Competitive Analysis:
- Conduct market research to identify trends, customer needs, and competitive positioning.
- Provide insight to refine product positioning and drive new product development.
- Monitor competitor activity and adjust marketing tactics as necessary to maintain an advantage in the market.
- Sales Enablement & Execution:
- Partner with the sales team to create seamless alignment between marketing efforts and sales goals.
- Establish lead scoring, nurturing programs, and a feedback loop to optimize results.
- Equip the sales team with marketing materials, presentations, and case studies that effectively communicate our value proposition and close deals faster.
- Drive sales campaigns and incentives to accelerate new customer acquisition.
- Innovation:
- Together with R&D and engineering develop new products and offerings that help solve customer problems or enhance experiences.
- Collaborate with R&D and finance through a gate process to validate technical feasibility and commercial success of new products and offerings.
- Collaboration & Stakeholder Management:
- Collaborate cross-functionally with product development, sales, and customer success teams to ensure a cohesive approach to marketing and customer engagement.
- Closely collaborate with the marketing & communications team on digital marketing and brand building initiatives (e.g., Industry events).
- Present marketing strategies and results to the executive team and stakeholders, ensuring alignment with business goals.
- Other duties as assigned.
YOUR MUST HAVES:
- Must be 18 years of age or older.
- Bachelor's degree in Marketing, Business, or a related field.
- 7 or more years of experience in B2B marketing, with a track record of successful marketing leadership.
- Proven success in a senior B2B marketing role, with a strong emphasis on driving business growth and measurable results.
- Strong understanding of digital marketing, inbound marketing, and account-based marketing (ABM).
- Strong data analytics skills, with a track record of using insights to drive revenue and optimize performance.
- Exceptional leadership and communication skills, with experience leading and scaling marketing teams.
- A passion for growth and an entrepreneurial mindset that thrives in a fast-paced, results-oriented environment.
- Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
- Proficient in MS Suite Tools (Excel, PPT, PowerBI).
WHAT WE PREFER YOU HAVE:
- Masters of Business Administration ("MBA").
OUR ENVIRONMENT:
This is a hybrid role, partially based at the Corporate Headquarters, combining time in a traditional office setting with remote work from your professional home office. You will be expected to work on-site at minimum three days a week. The position requires sitting for extended periods of time while working on a computer.
WHAT WE OFFER:
- Medical, Dental, & Vision Insurance
- Basic Life Insurance
- 401k Retirement Plan
- Paid Holidays (varies by location)
- Paid Vacation
- Employee Assistance Program
- Training & Development Opportunities
Packers Sanitation Services, Inc. (PSSI) is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, creed, sex, gender, gender identity, national origin, citizenship status, uniform service member status, veteran status, age, genetic information, disability, or any other protected status, in accordance with all applicable federal state, and local laws. PSSI is committed to complying with the laws protecting qualified individuals with disabilities. PSSI will provide a reasonable accommodation for any known physical or mental disability of a qualified individual with a disability to the extent required by law, provided the requested accommodation does not create an undue hardship for the Company and/or does not pose a direct threat to the health or safety of others in the workplace and/or to the individual. If a team member requires an accommodation, they must notify the site manager or the Corporate Human Resources Department. If an applicant requires an accommodation, they must notify the hiring manager and/or the Recruiter hiring for the position.
YOUR NEXT STEPS:
APPLY! All applications will be reviewed, and qualified candidates will be contacted to continue into the interview process. If you feel like you are a good fit for this position, APPLY! If you want to be a part of a large organization that treats you like family, APPLY NOW!