Sirius XM Radio, Inc.
Global Business Marketing Director, Publisher & Advertiser Growth, AdsWizz
Sirius XM Radio, Inc., New York, NY
Responsibilities
Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners - in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.
AdsWizz, a subsidiary of SiriusXM, stands as the premier global platform for digital audio and podcast advertising technology, providing a comprehensive suite of tools for content management, ad serving, and monetization solutions to leading audio publishers worldwide. With a focus on programmatic buying, including its advanced SSP and DSP, AdsWizz empowers buyers of all sizes to access the audio advertising market through its dedicated marketplace, facilitating efficient connections between sellers and buyers across podcast and streaming platforms. Operating in over 40 countries, AdsWizz is a leading force in the global audio advertising landscape.
How you'll make an impact:
We are seeking a highly motivated and strategic Global Business Marketing Director to lead and scale global marketing efforts for our leading SaaS audio advertising technology platform business. This role will focus on building and executing comprehensive marketing strategies aimed at driving growth, increasing brand awareness, and positioning AdsWizz as the go-to solution for our customers.
You will oversee marketing strategies aimed at expanding our inventory of premium audio content while driving demand for audio advertising on our DSP. The ideal candidate has experience working across both supply and demand sides of an adtech platform and is skilled at developing impactful campaigns, managing teams, and working cross-functionally with business teams, product, and leadership.
This role offers an exciting opportunity to join a dynamic team of B2B marketers dedicated to achieving SiriusXM's company's vision to shape the future of audio. As the Director, you will collaborate with passionate, forward-thinking professionals driving innovation in digital audio, playing a pivotal role in influencing the next wave of growth and transformation for both the business and the industry.
What you'll do:
The Director will play a pivotal role in shaping how AdsWizz engages its target audiences-Global Enterprise Omnichannel & Broadcast Publishers, Professional Podcast Publishers, Indie Podcast Creators, and audio buyers of all sizes including SMBs, large audio-centric independent agencies and Global Holding Companies/Media Agencies-across key marketing touchpoints.
What you'll need:
At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $135,200 - $166,750 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners - in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.
AdsWizz, a subsidiary of SiriusXM, stands as the premier global platform for digital audio and podcast advertising technology, providing a comprehensive suite of tools for content management, ad serving, and monetization solutions to leading audio publishers worldwide. With a focus on programmatic buying, including its advanced SSP and DSP, AdsWizz empowers buyers of all sizes to access the audio advertising market through its dedicated marketplace, facilitating efficient connections between sellers and buyers across podcast and streaming platforms. Operating in over 40 countries, AdsWizz is a leading force in the global audio advertising landscape.
How you'll make an impact:
We are seeking a highly motivated and strategic Global Business Marketing Director to lead and scale global marketing efforts for our leading SaaS audio advertising technology platform business. This role will focus on building and executing comprehensive marketing strategies aimed at driving growth, increasing brand awareness, and positioning AdsWizz as the go-to solution for our customers.
You will oversee marketing strategies aimed at expanding our inventory of premium audio content while driving demand for audio advertising on our DSP. The ideal candidate has experience working across both supply and demand sides of an adtech platform and is skilled at developing impactful campaigns, managing teams, and working cross-functionally with business teams, product, and leadership.
This role offers an exciting opportunity to join a dynamic team of B2B marketers dedicated to achieving SiriusXM's company's vision to shape the future of audio. As the Director, you will collaborate with passionate, forward-thinking professionals driving innovation in digital audio, playing a pivotal role in influencing the next wave of growth and transformation for both the business and the industry.
What you'll do:
The Director will play a pivotal role in shaping how AdsWizz engages its target audiences-Global Enterprise Omnichannel & Broadcast Publishers, Professional Podcast Publishers, Indie Podcast Creators, and audio buyers of all sizes including SMBs, large audio-centric independent agencies and Global Holding Companies/Media Agencies-across key marketing touchpoints.
- Strategic Marketing Leadership: Shape and influence AdsWizz's engagement with its diverse target audiences. Collaborate with Product Marketing & GTM teams to develop go-to-market plans for new products and features. Craft clear, compelling messaging that communicates technical features in a way that resonates with the target audiences. Lead integrated marketing campaigns-encompassing events, digital channels, strategic partnerships, and sponsorships-that drive measurable ROI and support business growth.
- Customer Personal Development & Strategy: Continuously refine customer personas to align with evolving business goals across both supply and demand sides of the platform. Ensure that marketing strategies are informed by a deep understanding of customer needs and market dynamics.
- Grow Publisher Platform Partnerships (Supply): Expand AdsWizz supply-side business by partnering with our business teams to develop best-in-class RFPs, RFQs, technology scripts, and platform demos, including a distribution plan. Create compelling case studies, whitepapers, and sales marketing presentations that effectively communicate AdsWizz's value proposition, enabling the team to differentiate our solutions in the marketplace. Create an inbound video strategy to attract and engage customers, ultimately driving more qualified leads and fostering long-term relationships.
- Grow Advertiser Platform Partnerships & Programmatic Partnerships: Develop and execute targeted sales marketing materials and initiatives aimed at brands, agencies, and media buyers to educate them on the value of AdsWizz's demand-side offerings. This includes creating thought leadership content, such as white papers, webinars, and industry reports, and collaborating with business teams to provide tools and materials that support deal closures.
- Analytics & Reporting: Develop key performance indicators (KPIs) to track marketing effectiveness, including campaign ROI, lead conversion rates, and customer acquisition costs. Regularly report on these metrics to senior leadership.
- Team Leadership: Lead and mentor a team of marketing professionals, fostering a culture of collaboration, creativity, and accountability.
What you'll need:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 10+ years of experience in B2B marketing, with a strong focus on ad tech, digital media, or SaaS products.
- 5 years of management experience.
- Proven experience in developing tailored, data-driven, and customer-focused strategies that enhances customer acquisition, engagement, and retention for AdsWizz's diverse customer base.
- Proven experience developing sales marketing materials and executing integrated marketing campaigns across multiple channels (digital, content, events, email, etc.).
- Demonstrated ability to lead a team and work cross-functionally with business teams, product, and the core go-to-market B2B Marketing activation teams (Content & Digital Marketing, Events & Strategic Partnerships, PR/Comms, and Design/Creative).
- Proven leader in managing marketing unit responsibilities - including budget, legal, contracts, employee reviews and professional development requirements.
- Experience in growth marketing or go-to-market strategy for tech products is a plus.
- Experience in working with Global business teams is a plus.
- Excellent written and verbal communication skills with the ability to craft clear and compelling messaging.
- Strong analytical skills, with experience using data to drive marketing decisions and optimize performance.
- General understanding of marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics platforms (e.g., Google Analytics).
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Must have legal right to work in the U.S.
At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $135,200 - $166,750 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.