iManage
Senior Events Marketing Manager
iManage, Chicago, IL, United States
iManage is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity via text and exclusively communicates from emails using the @imanage.com domain. If you have any concerns or questions about communications you have received, please send them to [email protected] so our team members can review.
We offer a flexible working policy that supports the health and well-being of our iManage employees. As an organization, we value collaborating and learning from our peers in person, while providing the necessary flexibility for our employees to have a meaningful work-life balance. Please reach out to learn more.
Being our Senior Events Marketing Manager at iManage Means...
You will lead the strategy, planning, and execution of a world-class events program to drive brand awareness, engage customers and prospects, and support business growth. You will be responsible for orchestrating both large-scale global conferences and intimate, targeted events for a variety of audiences, including enterprise customers, partners, and industry influencers.
You are a data-driven, creative, results-oriented leader who excels at managing teams and fostering collaboration across departments in a high-growth fast-paced B2B SaaS environment. You are prepared to roll up your sleeves and handle tactical or administrative tasks to ensure the success of each event.
iM Responsible For...
- Event Strategy: Leading the development and execution of the global event strategy including virtual, in-person and hybrid formats. Aligning with business objectives, brand positioning and revenue goals. Overseeing events managed by the events team, additionally providing guidance, and event support for events executed by other departments including Field and Demand Generation to ensure consistency, effective coordination and goal alignment.
- Event Portfolio Management: Managing a comprehensive calendar of events, including industry conferences, trade shows, customer events, partner events, and company-hosted experiences.
- Event Agenda & Content Creation: Collaborating with internal stakeholders and subject matter experts to develop compelling, relevant event agendas that address key industry trends, customer challenges, and product innovations.
- Thought Leadership: Curating a diverse range of speakers, including company executives, industry experts, parnters and customer success stories to delivery high-value content that resonates with the target audience and region. This includes events managed by your team, as well as speaking opportunities for 3rd party sponsored events and earned through leadership sessions globally to ensure consistent strategic representation of the company.
- End-to-End Execution Ownership: Overseeing all event logistics, from concept through execution and post-event evaluation, including venue selection, speaker coordination, agenda design, content creation, and vendor management. Closely managing any sub-contracted event management agencies to ensure delivery of events to standards. Being hands-on at the event working with the team to ensure best-in-class execution.
- Cross-Functional Collaboration: Partnering closely with sales, demand generation, field marketing, product marketing, and partner teams to ensure event goals and content align with overall business priorities.
- Brand Experience: Collaborating with Product Marketing and Brand Teams to develop a comprehensive message matrix, and event themes that can be used consistently throughout the year. Ensuring that every event reflects our brand values and delivers a premium, engaging experience for all attendees.
- Budget Management: Owning and managing the events budget, ensuring cost-effectiveness while maximizing impact.
- Performance & ROI Tracking: Leveraging data and analytics to measure event success and improve future event performance, reporting on KPIs such as lead generation, pipeline contribution, and attendee satisfaction. Defining the Event Scorecard - rolled up and per event and ensure this is maintained across all events, regardless of ownership.
- Team Leadership: Building, managing, and mentoring a high-performing events team, including internal staff and external vendors/agencies, fostering a culture of collaboration and innovation. Being a key partner to Field, Demand and other teams executing on event activity, to support and provide your event knowledge and expertise to enhance global event activity.
- 8+ years of experience in events management, preferably within a B2B SaaS or technology environment, with a proven track record of delivering impactful events.
- 3+ years in a leadership role, managing teams, agencies, and cross-functional stakeholders.
- The ability to develop and execute a comprehensive events strategy aligned with business goals and objectives.
- Exceptional project management skills with the ability to juggle multiple events, deadlines, and teams and think on their feet during an event to manage any and all eventualities that may arise during the event.
- A Demonstrated ability to manage large event budgets efficiently and effectively.
- Proficiency in event management platforms, virtual event technology, CRM systems (Salesforce), and marketing automation tools (Marketo).
- Strong verbal and written communication skills, with the ability to present ideas and strategies effectively to senior leadership.
- A creative mindset with a passion for designing unique, engaging, and memorable event experiences.
- A hands-on approach ready to tackle both strategic and tactical tasks as needed for the success of the event.
- Experience in global event planning and execution.
- Familiarity with data-driven marketing and demand generation programs.
- Strong network within the event industry and proven vendor management skills.
- Ability to thrive in a high-growth, fast-paced environment.
- This role would require travel to events, and will involve unsociable hours in order to support events logistics, set up.
iM Getting To...
- Join a supportive, experienced team with an inclusive, encouraging, and vibrant culture.
- Have flexible work hours that allow me to balance my 'me time' with my work commitments.
- Collaborate in a modern open plan workspace, with a gaming area, free snacks, drinks and regular social events.
- Focus on impactful work, solving complex, real challenges utilizing the latest technologies and protocols.
- Own my career path with our internal development framework. Ask us more about this!
- Learn new skills and earn certifications with access to unlimited courses in LinkedIn Learning.
- Join an innovative, industry leading SaaS company that is continuing to grow & scale!
- Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it.
- Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data.
- Rewarding me with an annual performance-based bonus.
- Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%.
- Giving access to HealthJoy, a healthcare concierge service, to help me maximize my health benefits.
- Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave.
- Providing me with a flexible time off policy to take the time off that I need. Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset.
- Caring for my mental health and well-being with multiple company wellness days and free access to the Healthy Minds app for mindfulness, meditation and more.
About iManage...
iManage is dedicated to Making Knowledge WorkTM. Over one million professionals across 65+ countries rely on our intelligent, cloud-enabled, secure knowledge work platform to uncover and activate the knowledge that exists inside their business content and communications.
We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding.
So we're looking for people who love a challenge. People who are happiest when they're solving problems and collaborating with the industry's best and brightest. That's the iManage way. It's how we do things that might appear impossible. How we develop our employees' strengths and unlock their potential. How we find meaning in everything we do.
Whoever you are, whatever you do, however you work. Make it mean something at iManage.
iManage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Learn more at: www.imanage.com
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