Strategic Marketing Downstream and Training Intern
Merz North America, Raleigh, NC, United States
The Intern for EBD Strategic Marketing is responsible for supporting Global Strategic Marketing in downstream and training activities for Ultherapy.
He/She will support the development of global materials and activities related to marketing and training of the EBD business, collaborating closely other digital and cross-functional teams to develop assets and tactics that respond to customer needs and market trends to assure successful global roll-out.
The Intern for EBD will also be responsible for supporting the creation of new assets for patients and physicians aligned to the global brand positioning while having in mind the needs of the regions to ensure optimal support. Also, the person in this role will need to operate in a cross-functional environment in order to meet business goals.
Essential Duties and Responsibilities
- Training:
- He/she will support the development and follow-up of the training strategy including: activities and assets to ensure availability of robust, comprehensive and dynamic programs and tools to transmit the knowledge of current and future developments, reinforce concepts that need to be strengthened and support the regions with a clear training roadmap and recommendations on how to roll-out training in their countries.
- Downstream Marketing:
- Constantly identify actual and future opportunities and barriers, supporting the execution of strong added-value initiatives with limited budget to assure we keep our current business active and our installed base engaged. Part of the marketing activities will be to closely monitor our competitors to make sure we have the latest market intelligence to share insights with the regional colleagues.
- Market Research:
- Support the execution of brand related physician and consumer market research to stay up to date on the product's market position and tackle key opportunities to remain the non-invasive skin lifting brand of choice.
- Required:
- Ability to multi-task projects and prioritize workload
- Strong written and verbal communication skills
- Excels at both analytical and creative tasks
- Proficiency in Microsoft Office: Outlook, Word, PowerPoint, Excel
- Preferred:
- Brand development / brand management
- Long / medium term marketing strategy development
- Pharmaceutical / aesthetic medical device experience
- Experience developing marketing messaging, collateral, and programs for patients and HCPs
- Copywriting and editing skills
- Digital marketing experience
- Ability to develop strong internal and external customer relationships
- Required:
- Bachelor's Degree
- Rising Junior / Rising Senior
- Preferred:
- Business / Marketing major
- Grad student with a projected grad date of 2026
- Hybrid work schedule:
- 3 Days working from office / 2 Days working from home
- Duration of Internship:
- Projected dates: Dec 2024 to Nov 2025
- Expected hours per week:
- Spring semester (20hrs. to 40hrs.) Summer (40hrs) Fall semester (20hrs. to 40hrs)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)