Marketing Program/Function Manager - Mid

"All candidates must be directly contracted by ASK Consulting on their payroll and cannot be subcontracted. We are unable to provide sponsorship at this moment".

Job Title: Brand Manager | Global Games Marketing Contract

Location: San Mateo, CA (Hybrid - Requires travel to San Mateo minimum 4 times a year and additional times as needed)

Duration: 12 Months

Pay range: $60/Hr to $65/Hr on W2

Job Description:

Client is looking to hire a Senior Staff Brand Manager to support our exclusive games developed by client Studios. Reporting directly into the Group Manager, Global Brand Marketing, this role will work closely with a team of global marketers and partner with development studios to craft the brand and global go-to-market marketing strategy for several high-profile game titles.

Marketing and Brand Strategy:

• Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
• Partner with global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.
• Accountable for the success of the global marketing campaigns.
• Ensure consistent representation of brands global activations while overseeing tactical execution on global campaigns.
• Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders.

Studio Partnership:

• Partner with development studio based in Los Angeles to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
• Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.

Budget Management:

• Financial responsibility for marketing strategies, initiatives and advertising related efforts for specific game franchise.
• Manage global marketing budget for the title.

Requirements:

• Deep understanding of and experience working on AAA Games, platform experience a plus.
• Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
• Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
• Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.
• Experience partnering with licensors and working on licensed IP games.
• Extensive knowledge of and a passion for video games is a huge plus.

Related Experience / Education:

• 5-7 years of brand and product marketing.
• Bachelors degree or equivalent (MBA a plus

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.