Paid Media Manager, Global Campaigns & Programs, Training & Certification

At AWS, we are committed to supporting the workforce of the future, helping millions of people grow their technical skills. The AWS Marketing team is looking for a Sr Paid Media Manager to support our Training & Certification Global Campaigns team, owning paid media strategy, and working with Campaign Managers to execute paid media alongside other channels. In addition, this person will own paid search for Training & Certification, as well as managing our organic social presence via our LinkedIn showcase page (currently 1.2M followers). They will be responsible for growing presence of our LinkedIn presence, working with other teams to create content and manage social boosting budget. Key job responsibilities- Own paid media strategy for Training & Certification Global Campaigns team.- Work with Campaign Managers to implement paid media alongside other channels.- Report on health of the paid media channel including testing, optimization.- Own paid search channel and manage investments and outcomes.- Lead LinkedIn organic social including the Training & Certification showcase page with responsibility to grow followers and work with other teams to source content and manage social boosting budget.- Identify opportunities to innovate across publishers, formats or new technologies.A day in the lifeAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. About the teamThe Self-Service Growth and Training (SSG&T) team creates and executes innovative marketing strategies that attract new and existing customers to learn about and increase AWS usage. The Global Campaigns team within SSG&T runs campaigns and programs designed to help train and nurture prospects and customers and to motivate them to get AWS Certified.Basic qualifications- 5+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- 5+ years working in digital marketing including paid media and paid searchPreferred qualification - 5+ years of segmentation and developing customer profiles experience- 5+ years of working with creative teams, content managers and marketers to bring brand promise to life experience- Experience in supporting quantitative and qualitative consumer researchAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $87,700/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.