SEO Manager

To Apply for this Job Click HereRole SummaryAs the SEO Manager, you will drive SEO strategy & programs (content and technical) aimed at delivering traffic growth, best practice, reporting and platform migration for .com. You will own the global SEO strategy. You will partner with Content specialists, UX team, Authoring and development teams and our agency to implement SEO strategies and ongoing optimizations. You will own SEO reporting and will work with internal analytical teams and our agency to develop regular reports and insights. You will be an SEO Champion within the organization, educating stakeholders about SEO best practices and the value it brings to the brand and business.Job AccountabilitiesSEO Strategy – Develop and manage SEO strategy to increase company organic visibility and rank across key categories. Own keyword strategy across platforms markets, including localization. Set and manage program KPIs. Manage SEO agency team to deliver plans to achieve strategy and meet program KPIs. Partner with localization agency to ensure optimal execution across markets. Socialize strategy with key stakeholders to gain alignment and build activation plans. .com Content – Partner with SEO agency team to define and refine SEO content strategy across companies priority categories. Partner with website content team to build out SEO content plans and optimize SEO focused content for mid and longer tail keywords to drive web visitation. Partner with site content and authoring teams to ensure continuous optimization. Technical SEO – Leverage SEO tools and/or agency team to identify technical challenges and opportunities. Partner with site development team to address technical gaps.Insights, Optimization & Reporting – Monitor web sites and pages to report on performance of websites, understand the reasons for changes and make recommendations for improvement. Work with analytics team to create dashboards to facilitate reporting and insights across international sites. Leverage 3rd-party reporting platforms (e.g., Adobe, GA, Conductor,) & internal dashboards to deliver insights to drive optimizationsRequired Skills and Competencies Required Technical Skills In depth understanding of SEO landscape and best practice, Hands on knowledge/experience with SEO tools and platforms – Google Search Console, Google Analytics, Adobe Analytics, Conductor, SEMRush, etc.Knowledge and experience with search marketing (SEO/SEM)Experience delivering data and insights to drive SEO adoption and optimization Awareness of competitive environment to identify opportunitiesAnalysis of digital industry trends that may impact strategyRequired Experience Digital Marketing >5 years Experience analysing SEO programs to drive optimization & improvementExperience working with DTC ecomm strategies and driving digital campaign optimizations focused on achieving traffic and revenue targetsExperience partnering with internal teams, managing external agencies and partners to achieve common targetsStrong presentation & influencing skillsStrong communication and relationship building experienceKnowledge about the CE industry a plusRequired Competencies ChampioningSearch Marketing Personal LeadershipReport Writing Driving for ResultsTeam collaborationTo Apply for this Job Click Here