Email Marketing/Automation Manager

Collette is looking for an Email Marketing/Automation Manager to join our growing Marketing Team. This is a hybrid role based at our headquarters in Pawtucket, RI.

About Collette: Let Us Show You the World

There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette's passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company's future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another - Collette is all about the people. So, what are you waiting for? Your journey starts here.

Job Summary:

This Email Marketing/Automation Managerwill be responsible for a team that produces and deploys all emails related to the Collette customer experience globally during the acquisition, post-purchase and remarketing phases. The ideal candidate is a team player with experience building and maintaining email automation workflows in Hubspot, who is not afraid to get their hands dirty and bring fresh ideas to our 100+ year old business.

Primary Functions

• Develop scalable B2C and B2B email marketing strategies to attract new users and retain existing customers.
• Work with internal data teams to develop and deploy email automation workflows to:
  1. Ensure customers are receiving timely/pertinent information about their upcoming trip.
  2. Communicate product information to customers who have expressed interest.
  3. Re-engage with customers post-travel to improve retention.
• Collaborate with marketing leaders across the business to execute both tactical and branding campaigns.
• Maintain and execute a comprehensive email marketing calendar and ensure its alignment to business goals in the US, Canada, and Australia
• Manage a team of two email marketing specialists.
• Review and analyze data to identify trends and create data-driven recommendations for improving Collette's email marketing program.
• Monitor, evaluate, and report on campaign performance
• Devise and execute an A/B testing program for email marketing and regularly report on results.
• Foster a collaborative working environment, both within and outside of the email marketing team.

Knowledge and Skills

• Associate's Degree, Bachelor's Degree or equivalent experience required.
• 3+ years of experience in Email Marketing, preferably in marketing automation
• Experience with Hubspot (or similar marketing automation platform) is required.
• Experience leading a team is preferred.
• Availability to work in our Pawtucket office 60% of the time.
• SQL and HTML experience strongly preferred.
• Experience in the travel industry is a plus.

Keys to Success

• Being a self-starter with strong written and verbal communication skills
• Flourishing in a collaborative environment
• Willingness to "get your hands dirty" and jump in to perform essential functions when needed.
• Desire to see the world and a love for all things travel.
• Helpful Certifications: Hubspot Marketing and Google Analytics

Salary Range: $60,000-$100,000