Marketing Strategy Manager

San Francisco, CA / New York, NYMarketing /Full Time /HybridAbout UsCanary Technologies is a fast-growing enterprise hospitality technology company that provides hotels with innovative solutions to drive efficiency and enhance the guest experience. Our core solutions get rid of antiquated technology in hotels. With backing from some of the top investors in Silicon Valley, including Y Combinator, Canary Technologies is trusted by thousands worldwide and serves some of the world’s largest and most iconic hotel brands. About the RoleCanary is looking for a Marketing Strategy Manager who can lead strategic projects, design and implement scalable programs, and manage tools and processes for GTM-wide goals across marketing in alignment with sales and products teams. This role will have high visibility and involvement in both strategic and operational aspects of marketing and GTM initiatives. We are looking for someone with the experience and leadership skills to lead the planning and execution of highly cross-functional marketing and GTM activities to support Canary’s growth.ResponsibilitiesBuild an intimate understanding of the business’s key drivers, proactively identifying opportunities to increase marketing share, improve performance and boost efficiencyOwn market and competitive intelligence based on data analysis and market research to help shape go-to-market planning and execution; keep a pulse on industry trends and emerging opportunitiesDevelop pricing strategies based on data analysis and financial modeling; identify opportunities for pricing optimizationCollaborate closely with Marketing, Sales, and Product teams to ensure cohesive and effective strategies, plan tactics, and share resultsConstruct, plan, execute, and analyze results of account-based marketing campaigns for top tier, strategic accountsUnderstand customer motivations, pain points, needs, and desires to inform value propositions, messaging, and product packaging Collaborate closely with content and growth marketing teams to align on goals, initiatives, outcomes of integrated campaigns; analyze results from campaigns to provide direction on what’s working to inform campaign planningQualifications2 - 5 years experience in management consulting, B2B SaaS, business strategy and operations, investment banking, venture capital, private equity, or similar; MBA preferred Strategic, yet action-oriented. Able to create structured approaches and plans from ambiguous problems or prompts and roll up your sleeves to execute against those plans Great communication skills to communicate your logic, process, and recommendations to cross-functional teams and senior leadership; garner support for initiatives through influenceAdvanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actionAbility to analyze data and create reports that tell a compelling story using data visualization Self-starter with excellent leadership and interpersonal skillsAbility to structure and manage multiple complex projects simultaneously; well organized with a high attention to detailAbility to combine qualitative and quantitative insights to make recommendations to senior leaders on high value, strategic initiativesPreferredStartup experienceMBA or similar advanced degreeB2B SaaS experienceWe also work hard to ensure Canary is a fun and exciting place to work. Here are some of the additional benefitsCanary Days:  As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so.  Spend time working with the team in their office, and use the rest of your time exploring a new city!Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay. Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.