Digital Marketing Analyst

Job ID: 24-05919 Job Title: Digital Marketing Analyst
Location: Lehi, UT 84043 (Hybrid)
Duration: 12 months
Contract Type: W2 only
Pay Rate: $35.21/Hour

Project Details

• The Digital Experience (DX) Marketing Analytics team is looking for a multifaceted, data-driven B2B Marketing Analyst with a strong blend of business knowledge and technical skills to evolve how we measure the impact of integrated marketing efforts. As an analyst with a focus on applications of modern approaches to ABM (Account-Based Marketing), you will be tasked with driving ABM performance and play a key role in creating new approaches to measure the impact of Client's account-based initiatives.
• This job will require applying various analytical methods and tools to assist Marketing & Sales functions deliver growth in the digital experience segment.

• Conduct analysis with a focus on articulating the impact of account-based performance across marketing and sales engagements
• Combine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizations
• Work cross-functionally with Data Engineering, Operations, Portfolio, and Demand Marketing teams to ensure campaign is executed and results are effectively delivered
• Establish targets and benchmarks that articulate the impact of account-based initiatives to revenue
• Create new metrics and methods that quantify impact of thought leadership campaign engagements to primary B2B KPIs

• Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
• Ability to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reports
• Experience with SQL and Advanced Excel knowledge
• Outstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
• Highly entrepreneurial and able to operate independently with minimal direction
• 3+ years of experience in B2B subscription revenue environment, with a focus on optimizing the Account-Based Marketing motion