Upwork
Company Description
Upwork has partnered with is a global leader in technology, opening new possibilities for people everywhere.
To continue making an impact, they are currently seeking for a Developer Marketing Managers to create strategies and tactics to grow awareness, adoption, and advocacy of their brand's portfolio of products, services, and solutions.
Job Description
• 15% Content Sourcing - Collaborate with internal staff, including developers, engineers, and subject matter experts in the US and Korea, to identify relevant and interesting technical topics for weekly blog posts and tutorials, as well as monthly newsletters to the developer community. Conduct interviews, gather information, and ensure accuracy and clarity of the content.
• 10% Content Calendar - Create a content calendar in collaboration with marketing, partner management, and product management teams that communicates relevant updates & insights about the platform, release schedules, helpful tips, tools, etc. Ensure that there is consistent content for each unique developer audience.
• 60% Content Creation - Using the sourced information, work with subject matter experts (SMEs) to create well-researched and engaging content targeted for ecosystem partners, including their product, marketing, and engineering teams. This content will highlight the benefits, features, and functionality of the product, including our platform offerings and development tools. Written content may include highlights of our products or services, and tutorials, share best practices, and address developers' pain points.
• SEO Optimization - Implement search engine optimization (SEO) techniques for brand-owned domains to ensure that our content is easily discoverable by search engines and has a higher ranking in search results. For content hosted on Samsung Developer domains, coordinate with SRA and HQ stakeholders to enhance SEO for brand-related content.
• 15% Internal Education - Coordinate with internal stakeholders to build toolkits for education on upcoming products and services; these toolkits will be used by partners and internal stakeholders to develop marketing strategies to engage end users and partners on our platform.
Qualifications
Additional Information
Upwork has partnered with is a global leader in technology, opening new possibilities for people everywhere.
To continue making an impact, they are currently seeking for a Developer Marketing Managers to create strategies and tactics to grow awareness, adoption, and advocacy of their brand's portfolio of products, services, and solutions.
Job Description
• 15% Content Sourcing - Collaborate with internal staff, including developers, engineers, and subject matter experts in the US and Korea, to identify relevant and interesting technical topics for weekly blog posts and tutorials, as well as monthly newsletters to the developer community. Conduct interviews, gather information, and ensure accuracy and clarity of the content.
• 10% Content Calendar - Create a content calendar in collaboration with marketing, partner management, and product management teams that communicates relevant updates & insights about the platform, release schedules, helpful tips, tools, etc. Ensure that there is consistent content for each unique developer audience.
• 60% Content Creation - Using the sourced information, work with subject matter experts (SMEs) to create well-researched and engaging content targeted for ecosystem partners, including their product, marketing, and engineering teams. This content will highlight the benefits, features, and functionality of the product, including our platform offerings and development tools. Written content may include highlights of our products or services, and tutorials, share best practices, and address developers' pain points.
• SEO Optimization - Implement search engine optimization (SEO) techniques for brand-owned domains to ensure that our content is easily discoverable by search engines and has a higher ranking in search results. For content hosted on Samsung Developer domains, coordinate with SRA and HQ stakeholders to enhance SEO for brand-related content.
• 15% Internal Education - Coordinate with internal stakeholders to build toolkits for education on upcoming products and services; these toolkits will be used by partners and internal stakeholders to develop marketing strategies to engage end users and partners on our platform.
Qualifications
- Proficient writing ability for clear and engaging content.
- Strong organizational skills for coordinating marketing activities.
- Effective interpersonal skills to communicate with technical stakeholders and external audiences.
- Experience translating complex initiatives into understandable content.
- High energy, team-oriented attitude with a sense of humor.
- Preferred background in social media management and marketing.
- Coordinate and strategize marketing initiatives, especially for the Developer site.
- Manage project timelines to ensure timely deliverables.
- Develop communication plans for events, including asset creation and distribution.
- Maintain consistency in all communications and materials.
- Support leadership by reporting project timelines and outcomes.
- Foster collaborative relationships with internal and external stakeholders.
Additional Information
- Onsite opportunity!
- Long term, stable opportunity!
- Solid possibility of transitioning from a contract role to a permanent position!
- Work with an incredible team and be part of a leading global company!