Marketing & Social Media Manager

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC's such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

What You'll Do:

• Develop and implement a comprehensive social media strategy aligned with business goals across platforms.
• Identify target audiences and create strategies to effectively engage them per platform.
• Create, curate, and manage all published content (images, video, written, and audio) across social media platforms (TikTok, Instagram, YouTube, Facebook and beyond)
• Work closely with the team to brainstorm out-of-the-box, groundbreaking ideas for social and guerilla marketing endeavors.
• Engage with followers, respond to inquiries, and foster conversations to build a community around the brand. Develop strong relationships across audiences spanning multi-platforms.
• Address any issues or crises that arise on social media, maintaining the brand's reputation.
• Track and analyze social media performance metrics to evaluate the effectiveness of strategies and campaigns. Iterate and adapt with the social team.
• Provide regular reports with insights and recommendations for improvement.
• Utilize tools like Sprout Social, Meta Business Suite, and other social media analytics tools to grow and adapt social strategy over time.
• Stay up-to-date with the latest social media trends, tools, and best practices per platform. Adapt accordingly.
• Conduct competitor analysis to identify opportunities for improvement and differentiation.
• Work closely with other departments, such as Content, Product, and Paid Marketing to ensure cohesive messaging and branding.

What You'll Bring:

• 3+ years of experience with social media marketing, buzz marketing, community management and brand awareness online.
• A positive and adaptive personality, with a willingness to jump into account management head first. Thrives in a fast-paced and creative environment.
• A strong self-starter who is inspired to build a brand's social presence from the ground up.
• Taking inspiration from #booktok, #bookstagram and author communities to inspire a unique content plan. Ability to keep your thumb on trends and upcoming opportunities and jump on them swiftly.
• Excellent written and verbal communication skills.
• Proficient in social media platforms (TikTok, Instagram, Facebook, Twitter, LinkedIn, Threads, Reddit, Discord, etc.) and management tools (e.g., Sprout, Hootsuite, Later).
• Strong understanding of social media KPIs and analytics and how to leverage them.
• Graphic design skills (e.g., Canva, Adobe Creative Suite) are a plus.
• Wanted but not preferred: Social media presence.
• Video editing skills (CapCut, TikTok, Reels, Adobe Premiere Pro, etc.)
• Comfortable with being on camera and editing content.
• Creative and innovative thinker with strong organizational and multitasking skills.
• Detail-oriented and capable of meeting tight deadlines.
• Team player with a positive attitude and strong work ethic.
• Ability to work independently and as part of a team.

What We'll Offer:

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching after two years with us
• Team-building events, including our annual Tulum trip
• Unlimited access to our Galatea app
• Unlimited budget for self-development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog/cat friendly offices in Berlin and San Francisco

The annual base salary range for this position is $70,000-$300,000 USD. Compensation will be determined by skill level, proficiencies, and experience.

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

We look forward to hearing from you!

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