Experiential Marketing Manager

COMPANY BACKGROUND & CULTURE - Onsite 5 days per week

SANY America is a subsidiary of SANY Group, #6 on the KHL Yellow Table for global manufacturing of heavy equipment in more than 150 countries. SANY America is headquartered in Peachtree City, Georgia, where it manufactures, sells and supports construction equipment, cranes, port machinery and drill rigs through our Dealer network which stretches from Maine to Washington. Visit us at sanyamerica.com.

Our brand is built for the Everyman, so our people are friendly, and our events are centered around being fun and inviting. We promote great energy and a can-do attitude.

Position Summary:

The Experiential Marketing Manager will play a pivotal role in enhancing the company's brand presence and driving end user engagement through Events and Trade Shows throughout the U.S. and Canada. The ideal candidate will have a passion for planning events, approach projects with a creative/problem solving mindset, be incredibly adept at developing and maintaining project organization and coordination, build strong relationships with vendors and internal stakeholders and possess a proven ability to execute successful corporate event strategies. Looking for a highly organized individual who is agile and effective in a fast-paced environment where multiple events may occur simultaneously or back-to-back. Previous experience managing events and projects is a must. We want someone who is a team player, keeps us organized, achieves excellence, exceeds expectations and who will meld well into our company culture.

• Manage and execute internal/external event and trade show plans which require working in an organized and productive manner with multiple vendors and internal stakeholders and deliver successful events within budget.
• Collaborate with the greater marketing team with a sense of teamwork to maximize our presence at events. This includes driving engagement and attendance pre-, during and post-event using social media, public relations and advertising.
• Set objectives, goals, and event scope in collaboration with internal stakeholders to create overall strategy for trade shows and events.
• Deliver a high-quality event experience where customers/employees/dealers engage, enjoy their time and get to know our people and our brand.
• Manage issues that arise before, during and after event.
• Run debrief meeting with stakeholders and produce event reporting after every event.
• Analyze feedback, leads, and data to measure event success and ROI with a goal for improving engagement and attendance year over year.
• Proficient in marketing automation tools (Adobe Creative Suite, Asana, MailChimp, LinkSquares, Salesforce, etc.)
• Support Dealers in their Regional Trade Shows with swag, gear or marketing materials requested.
• Manage vendor relations, venue bookings, catering, hotels, apparel, gifts and supplies.
• Ensure smooth attendee registration and check-in processes.
• Own each event checklist and communicate effectively with internal stakeholders. This includes ordering apparel and swag for shows.
• Create the atmosphere conducive to magnetically drawing in potential customers and making our team energetic and proud to represent our brand.
• Build relationships within the industry and community to strengthen brand awareness.

• Must contribute a positive attitude, strong work ethic and a strong sense of teamwork.
• Attention to detail and carrying brand identity through everything we do.
• Keep our team organized and informed ahead of time for each event.
• Understand and comply with internal contract and purchasing policies and stay ahead of each project.
• Learn about the equipment SANY sells in order to speak intelligently about our products.
• Support with lunches, welcome screen, collecting legal waivers for SANY Digs events, etc.

Required:

• Bachelor's degree in Marketing or a related field.
• 3 - 5 + years of experience in marketing and/or managing events.
• Proven ability to organize and execute large-scale events that draw diverse, international audiences, ranging from a few dozen attendees to more than 100,000 attendees.
• Exceptional time management and organizational skills, capable of managing and prioritizing multiple projects/events with minimal supervision under tight deadlines.
• Strong interpersonal skills with the ability to work effectively with others.
• Self-starter with strong work ethic.
• Ability to work in a fast-paced environment with multiple stakeholders.
• Resilience, calm and agility when under pressure.
• Ability to adhere to a predefined budget.
• Ability to recognize the strengths and weaknesses of subordinates and delegate tasks appropriately.
• Ability to think creatively and problem solve.
• Ability to think about and manage end user perceptions when it comes to trade shows.
• Excellent verbal and written communication and presentation skills.
• Proficient in conveying product/brand messages to diverse audiences.
• Proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook).
• 25% travel is required. The person in this role is expected to be at almost every event.

COMPENSATION: Compensation will be competitive and commensurate with experience. It will include a base salary, an annual performance bonus, and other exceptional benefits.